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Sustainable Strategies for Environmental and Energy Program Success

Learn key principles to integrate, size, adjust, define, and measure success in environmental and energy programs for organizational growth and customer loyalty. Presented by experts at the 30th Environmental and Energy Symposium. Contact Dr. Peg Anthony for more information.

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Sustainable Strategies for Environmental and Energy Program Success

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  1. Innovations in Environmental and Energy Programs Sustainment Presented by: Dr. Peg Anthony, Senior Vice President Maude Bullock, Technical Director NDIA 30th Environmental and Energy Symposium and Exhibition San Diego, CA April 5-8, 2004

  2. Environmental and Energy Programs can be seen as Obstacles to Success • Environmental and Energy Programs have an obligation to be: • integrated into the overall organization • properly sized for responsibilities • capable of adjusting products/services • able to define and measure success

  3. Integration • Understand the mission • Tailor programs to enhance the mission • Perform recurrent mission assessments

  4. Size • Right-size don’t just down-size • Identify the weak link • Exploit the weak link (fix or delete) • Engage all managers • Increase capacity as needed • Perform size assessments regularly

  5. Products/Services • Adjust/modify products/services • Create new products/services • Ensure offerings: • are wanted • can be delivered • viewed as benefits not burdens • help create customer loyalty!!!!

  6. Define and Measure 6

  7. Making It Work • Delineate Key and Significant Stakeholders • Understand customer priorities • Tailor programs to priorities • Ensure efficiency (reorganize/realign as warranted) • Communicate your value to your customers • program branding • core message development • program marketing

  8. Bottom Line • Treat your program like a business because it is a business • Don’t be afraid to make changes but only after adequate and timely assessment • Provide products/services that inspire customer loyalty

  9. For more information about this presentation and other customer loyalty issues, please contact:Dr. Peg Anthony,Senior Vice PresidentTelephone: (301) 572-0968Email: Peg.Anthony@orcmacro.com Macro International Inc. 11785 Beltsville Drive Calverton, MD 20705 www.customerloyaltyplus.com

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