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Segmentation Variables

Geographic. Product Usage. Psychographic. Demographic. Benefits Derived. Segmentation Variables. Geographic. Segmentation Variables. World Region Economic stage Nation City City size & density Region Climate Zip code. Segmentation Variables. Gender Age Income Family size

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Segmentation Variables

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  1. Geographic Product Usage Psychographic Demographic Benefits Derived Segmentation Variables

  2. Geographic Segmentation Variables • World Region • Economic stage • Nation • City • City size & density • Region • Climate • Zip code

  3. Segmentation Variables • Gender • Age • Income • Family size • Family life cyle • Occupation • Education Demographic

  4. Segmentation Variables • Lifestyle • Personality • Attitude Psychographic

  5. Product Usage Segmentation Variables • Readiness • Ability & experience • Loyalty • Media & shopping habits • Usage • Rates

  6. Benefits Derived • Belief on how someone perceives a product to work. • Positive aspects of a certain product.

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