ECR Europe Governance

1. ECR Europe Governance ECR Europe Operating Board Meeting September 22, 2005 Brussels

2. ECR Europe – Mission & Objectives The only platform at European level for co-operation on a parity basis between retailers and manufacturers in the consumer goods industry • MISSION • Working together to fulfil consumer wishes better, faster and at less cost • BROAD OBJECTIVES • Create value for consumers/shoppers • Grow the market • Be an authoritative source of research and opinion for policy makers where ECR Europe is best placed to inform the debate • SPECIFIC OBJECTIVES • Deepen the focus on consumers - deliver what the consumer wants • Eliminate waste: drive for standards and implement; achieve synergies among relevant organisations • Further industry knowledge: bring industry and academics together to; develop broad-based joint education programmes for manufacturers and retailers • Develop the acceptance that professional management of the relationship between companies is as important as professional management within companies • Keep all our efforts simple, practical and free of jargon

3. ECR Europe Executive Board

4. Executive Board – Roles & Responsibilities • Responsible for the strategic direction, vision, values and principles of ECR Europe. • Set the agenda for ECR Europe • Agree on those topics from the Business Case for ECR, which need to be pursued. • Agree on measurement and milestones. • Drive work on relevant issues, resulting from the meeting with the chairmen of the national ECR initiatives • Assign project sponsor from within the Executive Board. • Drive implementation • Ensure implementation within own company.

5. Criteria for Executive Board Membership • What does it take for a company to be represented at the ECR Europe Executive Board? • The company should be active in several European markets or be a strong player in its national market. • The board nominee is on the company’s top executive level (board member) and able to commit the company across its total business. • The company engages in the European priority projects and supports the national ECR initiatives in its key markets. • The board nominee commits to attend the board meetings.

6. Executive Board – Members + EuroCommerce *also representing AIM

7. ECR Europe Planning Forum Meeting of the ECR Europe Executive Board and the Chairmen of the National ECR Initiatives. • Identify common industry issues • Jointly agree / plan 2 – 3 priority projects/activities at European level • Coordination with National ECR Initiatives • Update on national projects • Drive implementation on national level

8. ECR Europe Operating Board (formerly named Advisory Group)

9. Operating Board – Roles & Responsibilities • Drive the agenda of ECR Europe • Ensure progress of work-streams and projects (guidance & decision) • Drive implementation in Europe • Provide decision support for the Executive Board • Serve as sounding board for new initiatives/strategic directions and recommend them for decision by the Executive Board. • Coordinate with national ECR initiatives group • Update meetings of national ECR Initiatives on European projects/initiatives/ Executive Board meetings (co-chairs). • Recommend the operating budget to the Finance Committee for approval.

10. Criteria for Operating Board Membership • What does it take for a company to be represented at the ECR Europe Operating Board? • The Co-Chairs will be representatives of the Co-Chairs of the Executive Board. • Co-Chair/s of ECR Europe key work-streams (Implementation, Demand Side, Supply Side, ICI, Conference). • Nominees [5] as elected by the National Initiatives group. • Heads of sponsoring organisations (AIM, CIES, EuroCommerce) • Representatives of related organisations (GS1, GCI) To promote a strong link between the Executive Board and Operating Board we will also: • Where practical, but not exclusively, seek senior nominees for key projects and work-streams from those companies represented on the Executive Board. • Seek broad functional representation where it fits with the scope and implementation challenges of the work activity.

11. Operating Board – Members

12. ECR Europe Workstreams

13. ECRBusiness Case/ Implementation ECR Europe Workstreams DemandSide ECR EuropeICI Industry panel Academic panel ECR EuropeConference Supply Side

14. INTERACTION Agenda Workstreams Activities ECR Europe Operating Board Representatives of the ECR Europe Co-Chairs Representatives of National ECR Initiatives Representative of GS1 EuropeRepresentatives of major project initiatives and functional representatives [Learning/Conference/Value creation] (appr. 4 times/year, depending on current issues) Interactions in the New Structure (1/2) National ECR InitiativesGroup (timing tbc) ECR Europe Executive Board 10 Retailer Executives 10 Manufacturer Executives AIM/CIES/EuroCommerce (Twice a year) Co-Chairs of National ECR Boards (Once a year) +

15. ECR Europe Planning Forum ECR Europe Executive Board National ECR Initiatives Group ECR Europe Conference Group ECR Europe Operating Board ECR Europe ICI ECR Europe Projects Interactions in the New Structure (2/2) Industry panel Academic panel Alignment Reporting Reporting, when necessary