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Jennifer Leftwich Baylor Tom Landry Fitness Center Marketing/Sales Intern Kine 402 Summer 2008

Jennifer Leftwich Baylor Tom Landry Fitness Center Marketing/Sales Intern Kine 402 Summer 2008. Internship Objectives. Increase in knowledge in the sales and marketing department in the health and wellness industry

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Jennifer Leftwich Baylor Tom Landry Fitness Center Marketing/Sales Intern Kine 402 Summer 2008

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  1. Jennifer Leftwich Baylor Tom Landry Fitness Center Marketing/Sales Intern Kine 402 Summer 2008

  2. Internship Objectives • Increase in knowledge in the sales and marketing department in the health and wellness industry • Become aware of strengths and weaknesses in our facility as well as competitors in the industry • Assist with internal marketing, such as member retention and promotions

  3. Baylor Tom Landry Fitness Center Facility

  4. The Aquatic Center

  5. The Weight Room

  6. 7-Acre Park and Running Track

  7. Viva tu Vida June 7, 2008

  8. Viva tu Vida • The nation’s premier Hispanic physical activity and family health celebration -Sponsored by the National Alliance for Hispanic Health -Presented by Dallas Concilio of Hispanic Service Organizations

  9. Secret Shopping

  10. Secret Shopping • Shopped 5 competitors in order to compare the quality of services, promotions, and prices against Baylor Tom Landry Fitness Center

  11. THRIVE Wellness Program Health Fairs

  12. Thrive Wellness Program • 12 week weight loss accountability program for Baylor Health employees • BSH, OCH, Bush, BUMC, BHVH, BIR, BRI

  13. Site Contact Information Baylor Tom Landry Fitness Center 411 N. Washington Ave. Dallas, TX 75206 214.820.2758 Site Supervisor: Dr. Bill Smith

  14. 4½ Stars I was constantly poured into and included in tasks, so I might gain as much experience in my field as possible. I was able to secure a full time position because of contacts and experience from this internship. I wish I had another 13 weeks to work at this facility.

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