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HOTEL LIFE CYCLE. Hotel Lifecycle. ______________. Years Occupancy & Income 0 – 2 Introduction to market 2 – 4 Occupancy rises slowly 4 – 5 Gradual increases in income 5 – 7 Stabilized income levels 7 – 10 Decline due to deterioration & obsolescence
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Hotel Lifecycle ______________ Years Occupancy & Income 0 – 2 Introduction to market 2 – 4 Occupancy rises slowly 4 – 5 Gradual increases in income 5 – 7 Stabilized income levels 7 – 10 Decline due to deterioration & obsolescence Lifecycles can be lengthened based on maintenance & upgrades
Hotel Lifecycle ______________
Value per Hotel Room ______________
Rooms Division Food & Beverage ______________ Hotel Expenses
Income Calculations ______________ Departmental Expenses = 35% Operating Expenses = 20% Fixed Charges Expense = 5%
What Makes a Hotel Profitable? ______________ • Profits = Income before capital reserve, rent, debt service, income taxes, depreciation and amortization. Hotels that have higher profit margins: • Are smaller • Rely less on Food & Beverage • Able to control departmental expenses
Controlling Labor Costs ______________ • Payroll & Benefits: = 64% of rooms department expenses = 43% of total operating expenses = 33% of total revenue • Growth of hotel revenues is virtually identical to the growth of labor costs. • (Correlation coefficient of 0.9924) Ways to control labor 1. Adjust staffing 2. Adjust salaries & wages
Franchise Fees ______________ Franchise fees are the 2nd largest operating expense after payroll