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TO START A BOOKSELLERS ASSOCIATION A FEW TIPS AND EXAMPLES

TO START A BOOKSELLERS ASSOCIATION A FEW TIPS AND EXAMPLES. WHAT FOR? TO DO WHAT EXACTLY?. FOR WHOM?. WITH WHOM?. HOW TO FINANCE IT?. THE SITUATION IN EUROPE. BOOKSELLERS ASSOCIATIONS: THE NETHERLANDS, UK & IRELAND, ITALY, SPAIN, NORWAY, SWEDEN, ETC...

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TO START A BOOKSELLERS ASSOCIATION A FEW TIPS AND EXAMPLES

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  1. TO START A BOOKSELLERS ASSOCIATIONA FEW TIPS AND EXAMPLES WHAT FOR? TO DO WHAT EXACTLY? FOR WHOM? WITH WHOM? HOW TO FINANCE IT? Slovenia 3 – 4 June 2006

  2. THE SITUATION IN EUROPE • BOOKSELLERS ASSOCIATIONS: THE NETHERLANDS, UK & IRELAND, ITALY, SPAIN, NORWAY, SWEDEN, ETC... • BOOKSELLERS & PUBLISHERS ASSOCIATIONS: GERMANY, AUSTRIA, HUNGARY, PORTUGAL, CZECH REPUBLIC, POLAND, ETC • NO BOOKSELLERS ASSOCIATION: ICELAND, MALTA, SLOVENIA..... Slovenia 3 – 4 June 2006

  3. WHAT FOR? TO DO WHAT? • REPRESENT THE INTERESTS OF BOOKSELLERS • LOBBY FOR A MORE FRIENDLY BOOK POLICY • LEARN FROM EACH OTHER • CO-OPERATE AND CREATE STRATEGIC ALLIANCES • EXCHANGE INFORMATION & NETWORK • OFFER BUSINESS SERVICES TO MEMBERS Slovenia 3 – 4 June 2006

  4. WHAT KIND OF SERVICES?INFORMATION (1) • INFORMATION ABOUT THE BOOK TRADE: WHAT IS HAPPENING? • LOCALLY • NATIONALLY • INTERNATIONALLY INFORMATION IS POWER Slovenia 3 – 4 June 2006

  5. WHAT KIND OF SERVICES?POLITICAL REPRESENTATION (2) • YOUR VOICE WILL BE BETTER HEARD IF YOU REPRESENT A GROUP • THE MORE YOU ARE THE BETTER YOU WILL BE ABLE TO CONVINCE YOUR INTERLOCUTORS NUMBER IS POWER Slovenia 3 – 4 June 2006

  6. WHAT KIND OF SERVICES?LOBBY (3) • INFORMATION & REPRESENTATION GIVE YOU THE TOOLS TO LOBBY FOR A BETTER ENVIRONMENT FOR BOOKSELLING • NATIONALLY • INTERNATIONALLY: EBF SUPPORT • SOME EXAMPLES LOBBYING IS POWER Slovenia 3 – 4 June 2006

  7. WHAT KIND OF SERVICES?TRAINING/KNOWLEDGE (4) • TRAINING SEMINARS: TECHNICAL TOPICS IN THE BOOK TRADE: • SOME EXAMPLES: • HOW TO MAXIMIZE YOUR PROFIT? • HOW TO GET CUSTOMERS IN YOUR SHOP? • HOW TO COMPETE WITH INTERNET SALES? • ETC... KNOWLEDGE IS POWER Slovenia 3 – 4 June 2006

  8. WHAT KIND OF SERVICES?BUSINESS DEALS FOR MEMBERS (5) • NEGOTIATE GROUP RATES • TRANSPORT • INSURANCE • BUYING CONDITIONS • RETURNS • START A VOLUNTARY CHAIN • START A BUYING GROUP & NEGOTIATE DEALS FOR YOUR MEMBERS • START JOINT BOOK PROMOTION EVENTS • START JOINT MARKETING EVENTS IMAGINATION IS POWER Slovenia 3 – 4 June 2006

  9. WHERE IS THE MONEY? • MEMBERS FEES • SUBSIDIES • EXTERNAL SPONSORSHIP • CONFERENCES/EVENTS/SEMINARS • PROVIDE YOUR MEMBERS WITH ADDED VALUE AND THEY WILL BE HAPPY TO PAY Slovenia 3 – 4 June 2006

  10. MY PROBLEM OF TODAY MIGHT BE YOUR PROBLEM TOMORROW..... YOUR SOLUTION TOMORROW MIGHT BE MY SOLUTION OF TODAY...... MORE IN TWO HEADS THAN IN ONE.... COMPETITORS..... AND NEVERTHELESS .. ALSO COLLEAGUES! Slovenia 3 – 4 June 2006

  11. International Congress of Young Booksellers - ICYB June 25th – July 1st 2006 Essen, Germany www.icyb-2006.de

  12. ICYB is… • an annual educational conference focusing on different subjects and future change • for booksellers and entrepreneurs up to the age of 40 • this year: Explore! Experience! Move! • specialisation, streamlining operations & networking www.icyb-2006.de Slovenia 3 – 4 June 2006

  13. Hvala! Thank you for listening! Slovenia 3 – 4 June 2006

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