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DÜNYADA EĞLENCE SEKTÖRÜ NEREYE GİDİYOR? ROGER PANNINGTON SEGA LONDRA FİNANS MÜDÜRÜ

AVM’LERDE ETKİNLİK YÖNETİMİ KONFERANSI. DÜNYADA EĞLENCE SEKTÖRÜ NEREYE GİDİYOR? ROGER PANNINGTON SEGA LONDRA FİNANS MÜDÜRÜ. SPONSORLAR. TEŞEKKÜRLER. TEŞEKKÜRLER. The trends of entertainment in shopping centres What is the expectation of the visitor and the investor?.

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DÜNYADA EĞLENCE SEKTÖRÜ NEREYE GİDİYOR? ROGER PANNINGTON SEGA LONDRA FİNANS MÜDÜRÜ

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  1. AVM’LERDE ETKİNLİK YÖNETİMİ KONFERANSI DÜNYADA EĞLENCE SEKTÖRÜ NEREYE GİDİYOR? ROGER PANNINGTON SEGA LONDRA FİNANS MÜDÜRÜ SPONSORLAR TEŞEKKÜRLER TEŞEKKÜRLER

  2. The trends of entertainment in shopping centres What is the expectation of the visitor and the investor?

  3. Entertainment in Shopping Centres This now covers a wide aspect of leisure: 1. Restaurants 2. Bars / Coffee shops 3. Cinemas 4. Casinos 5. Health Clubs 6. Family Entertainment Centres / Amusement Parks

  4. Impact of Entertainment in Shopping Centres 1. Increases the potential number of visitors to the shopping centre. 2. Increases visitors dwell time in the shopping centre i.e. visitors stay longer. 3. Obtain visitor loyalty over other shopping centres. 4. Customers are likely to visit more frequently. 5. Some visitors who are initially attracted to the entertainment centre will also visit the shopping centre. The aim being to maximise visitors spend.

  5. Visitors Expectations 1. A choice of entertainment to satisfy a large age group. This will help attract more families to the centre. 2. Clean & Attractive environment. 3. Free entry to FEC / Amusement Parks – Trocadero London 4. Equipment is kept in good working order. 5. An efficient swipe system is beneficial. Visitors are not dependant on carrying cash to play machines. 6. Wii Factor – This has introduced a wide age group into playing games, so visitors are looking for entertainment to interact with friends and family.

  6. Investors Expectations 1. Investors are looking to make a profit! 2. Investors will require a lower rent than higher profile locations. An FEC / Amusement Park is normally located in a quieter location in a Shopping Centre – i.e. Atlantis. 3. Requires a good location with a regular footfall of visitors. 4. The location to be well advertised within the shopping centre. 5. Create an environment that is clean and friendly to attract families and a wide age group. 6. Employ experienced engineers to ensure machines have minimal downtime.

  7. Amusement venues Amusement Arcades up to 40,000 sq ft FEC up to 20,000 sq ft Amusement Parks above 40,000 sq ft World Sports Grille Gameworks Sega Republic

  8. Amusement centre operations have been a key source of the revenues that have supported Sega’s growth. We have been continually working to develop innovative concepts by a variety of different facilities such as JOYPOLIS, SEGA REPUBLIC, GAMEWORKS, WORLD SPORTS GRILLE & CLUB SEGA. “Educate the market on how to operate games more professionally and earn greater profits”

  9. ENTERTAINING AROUND THE WORLD

  10. Located in The Dubai Mall. 5 fun filled zones 9 heart stopping attraction rides Over 150 amusement games 7,000m² ( 2 floors) Target age group – all ages Over 750,000 visitors a year Race, snowboard, bobsled, freefall, joyride, fight the dead and much, much more A closer look at Sega Republic

  11. Amusement parks in shopping malls • Russia • GameZona – 35 FECs • Crazy Park - 17 Large FECs • Star Galaxy – 18 Small Arcades • Igromax – 6 Large FECs United Kingdom - Bluewater opened 2009 Dubai - Magic Planet opened 1999 - Sega Republic opened 2009 Istanbul - Atlantis opened 2006

  12. Located in Kent off the M25 & A2 Bluewater. Average dwell time 3 hours Total catchment population area of 11.7m customers. Combined estimated spending power of £11.6bn. Over 330 of the finest shops, restaurants, cafes & bars 1.7 million ft² retail space Over 27 million Guest visits per annum The highest average spend in UK retail Outside leisure facilities – boating lake, cycle track, putting green, fishing lake, and discovery trail – 50 acres of lakes and parkland Indoor leisure facilities – Cinema, Climbing Wall, Sega XD Theatre A closer look at Bluewater

  13. ENTERTAINING AROUND THE WORLD

  14. Amusements for everybody • Sega are at the forefront of innovative games • Sega has continuously produced top titles Here are just some of them…..

  15. Racing

  16. Shooting

  17. Prize & Novelty

  18. Special Attractions

  19. Redemption

  20. Redemption Shop 1. A wide selection of Prizes to be offered 2. Shop to be staffed at all times 3. A ticket eater machine is required to produce a coupon of tickets won

  21. The Sega Brand The Sega brand caters to the desires of different cultures, offering multiple languages and meeting varying entertainment preferences. Sega games are found in almost every corner of the world and are manufactured in numerous languages and country specific software

  22. Sega – The One Stop Shop Sega offers an unparalleled choice of games from some of the best arcade game manufactures from around the world…..

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