EMC Backup and Archive Use Cases

1. EMC Backup and Archive Use Cases Leveraging best-in-class solutions for next-generation data protection and archive Richard Bowen Sr System Engineering Manager, UKI

2. SAP Oracle Microsoft NextGeneration Backup & Recovery DEDUPLICATION APPLICATION SUPPORT VIRTUALIZATION Avamar DataDomain DD Boost Data Protection Advisor Networker Mozy Tape CLOUD FILE SYSTEMS AND SERVER RECOVERY REMOTE AND BRANCH OFFICES EMC STORAGE PLATFORMS Atmos VNX family Symmetrix

3. Backup VMware Remote Office Desktop Laptop NAS Long Term Backup Retention Archive Database IBM i Mainframe Archive Cloud File & E-mail Medical Image Enterprise Applications Next Gen Apps BaaS, StaaS

4. Limited bandwidth and IT staff at remote offices • Inconsistent backup/recovery • Tape “islands” created in each location, frequent tape failures • Security concerns due to lost/stolen unencrypted tapes • Difficult to incorporate acquisitions into corporate backup • Fast, daily full backups via existing network links • Reduce bandwidth required for remote backup by up to 99% • Data encrypted in-flight and at rest for security • Centralized management; reduce/eliminate tape • Single step recovery from branch or data center • Who: VMware Customers, IT Branch Managers, Data Center Managers, Backup Admins • How: Agent only, single node Data Store or Virtual Edition. Globally deduplicate and backup to Data Store in the data center

5. Desktop and laptop data outside corporate backup policies • Users define how to backup data – security and reliability issues • Slow and cost prohibitive to backup laptop data via WAN • Backups are too time and resource intensive on user system • Fast, daily full backups; non disruptive to end-user • Intuitive GUI for end-user recovery without involving IT staff • No “per client” fee for Avamar agent • Greatlyreduced backup time and LAN/WAN resources required • Who: Existing Avamar Customers, Medium to Large Account • How: Global deduplicated backup via agent on Desktops / Laptops

6. Traditional 5 TB+ full NDMP backup can take days to complete • No file-level recovery in daily incremental • NDMP data often requires separate disk/tape • Management time and costly disk and tape pools • Fast, daily full backups and single step recovery • Eliminates need for recurring, lengthy full backups • No charge for NDMP licenses • Centralized mgmt, increased NAS utilization, lower storage costs • Who: Every NAS account (EMC, IBM, NetApp); Backup Administrator • How: Direct daily full NDMP backup via NDMP Accelerator Node in the space and time of an incremental backup

7. Limited IBM i backup solutions available • Lack of consolidated backup solution for open systems & IBM i • Complicated multi-site backup procedures • Risk and costs associated with shipping and storing tapes • Average 10x to 30x data reduction; less disk required • Consolidate IBM i, open systems and mainframe backup • Consolidate DR across all sites with network-efficient replication • Eliminate tape for operational backup and recovery • Who: IBM i Accounts • How: BRMS backup direct to Data Domain systems using the Data Domain Virtual Tape Library for IBM I software option

8. Expensive disk/tape pools and offsite shipping and storage • Slow backup and recovery • Risk of tapes getting lost or stolen; unreliable recovery • Separate solutions for backup and archive • Eliminate costs with traditional tape handling • Faster batch, backup and HSM recalls • Data Domain Data Invulnerability Architecture ensures data integrity • Consolidated backup and archive solutions • Who: IBM Mainframe Accounts • How: Compatibility and interoperability

9. High infrastructure costs/exponential storage growth • No consistent retention and disposition policies • Difficulty meeting eDiscovery and compliance requirements • End user inefficiencies, i.e. mail quotas, PST files, etc. • Who: Accounts with < 50K mailboxes or Tier1 storage/SharePoint overload • How: Determine customer requirements, challenges, goals, and existing infrastructure and then lead with appropriate solution which may include SourceOne with Atmos, Data Domain or Centera. • Reduce primary storage by 50% on average; improve backup/recovery • Improve performance & scalability an average of 60% • Accelerate upgrades and migrations • Consistently apply and enforce retention and disposition policies

10. # images (studies) growing 40% year over year, image size increasing • Access and share images across multiple sites • Regulations driving new (e.g. life of patient) retention requirements • High cost to manage and migrate disparate PACS • Efficiently store, manage and protect images across distributed sites • Maximize storage resources with secure, isolated multi-tenancy • Meta-data, age based policies automate image placement & retention • Lower TCO by managing storage as a single system across PACS • Who: Healthcare providers, Clinics, Hospitals • How: Centera meets or exceeds stringent compliance archive requirements with unmatched ISV application support. Atmos provides scale, efficient image archiving, across distributed sites and applications with automated retention policies.

11. Traditional providers need to compete with Amazon Web Services • Need to achieve market competitive pricing for their offering • Nearly impossible to deliver with traditional storage platforms • Large scale development and integration required • Who: Service Providers with traditional hosting and cloud offerings • How: Deliver StaaS with Atmos and ACDP • Deliver turnkey Storage-as-a-Service • Capitalize on the emerging cloud services opportunity • Use as foundational infrastructure for higher level services • ACDP easily integrates with existing service provider infrastructure

12. Rising costs to store, retain and access explosive content growth • Providing secure access to content from any device, anywhere • Complexity and cost of “doing it yourself” via custom applications • Inability to differentiate high vs. low-value content • Who: Develop custom applications that manage large amounts of unstructured content .More efficient and less complex way to store, mange, access data from any device, anywhere. • How: Identify new application development projects or ‘re-platforming’ of existing apps to next-gen architectures. Listen for examples where scale, multi-site access, or cost-effectiveness of storage are critical. • Efficiently store, manage, protect, content across distributed sites • Single, multi-tenant secure global namespace -- anywhere access • REST (HTTP-based) API for automated storage management • Customizable policies automate object placement and lifecycle

13. Putting Together Backup & Recovery Story File/Email/NAS Archive App DR Site Databases MF DD Boost Large Application Servers Data Domain System Data Domain system NetWorker Backup Server VMWare Avamar Data Store NDMP Accelerator Avamar Data Store/ABE NAS Filer Data Domain system IBM i Corporate DT/LT Monitored with Data Protection Advisor

14. Leverage Available Resources EMC Backup and Recovery Sales Force Data Profile Assessments VMware • Remote Office Desktop Laptop NAS Database IBM i Mainframe Archive EMC Channel Partners ROI/TCO Tools Customer References Proof of Concepts Replace Tape Backup and Provide Disaster Recovery Product Demos EMC Solution Plays

15. Have You Discussed All Use Cases Customers? Disaster Recovery Remote Office Desktop/ Laptop Tapeless Backup BRS Solutions DR IBM i VMware / Cloud NAS Mainframe Unprotected Data Archive Databases