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Twitter je al? Sociale Media: een overzicht BViC – 1 december 2010 Cato Léonard – Bert Van Wassenhove

Twitter je al? Sociale Media: een overzicht BViC – 1 december 2010 Cato Léonard – Bert Van Wassenhove. Cato Léonard – Digital Marketing Consultant. Business development and stratey at different companies : Ad-interim account director for Coca-Co la @ Amphion

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Twitter je al? Sociale Media: een overzicht BViC – 1 december 2010 Cato Léonard – Bert Van Wassenhove

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  1. Twitter je al? Sociale Media: een overzicht BViC – 1 december 2010 Cato Léonard – Bert Van Wassenhove

  2. Cato Léonard– Digital Marketing Consultant • Business development and stratey at different companies: • Ad-interim account director forCoca-Cola @ Amphion • Marketing consultant @ Jules Destrooper • Founding partner www.findthetigerteam.com • Organiser of Digital Bootcamps @ largecompanies • Previous: • Sales Manager Paratel • Business development manager in E-business • Companies : Telindus, marchFIRST, Valoris • Consultant Hypertrust and Unified Post • Business development manager Pebblemedia Translation of innovativetechnologyinto marketing concepts GirlGeek Social even beforeFacebook Passionateaboutnew media and the newtechnology Catoleonard@hotmail.com

  3. Bert Van Wassenhove– Managing Director Amphion Non-executive director @ ONE agency Author of articles in Digimedia, De Morgen ,.. Previous: Managing Partner @ ONE agency Account director – head of new marketing @ ONE agency Director @ Agency.com Interactive marketing strategy Highlymotivatedby digital media and innovation Active in online communities Blogger

  4. Sociale Media are placeson the internet Whereconversations are being held

  5. LadiesCircle – 18 november 2010 Cato Léonard

  6. Whouses Who has Email Facebook,Netlog Twitter Linkedin Gowalla Foursquare Delicious Regular mobile Blackberry Iphone Phone with internet access Ipad

  7. Where do youget the news? We TV Radio Krant Internet Facebook Twitter

  8. The worldchanges

  9. Why are social media important? Because the world has changed

  10. Linkedin • Open foreverybody • Mainly professional use • For Companies • Recruitment • Network

  11. Facebook • Open orclosed • Friends - Fans • Sharing of experiences, articles, pictures • For companies • Sharing of information • Conversationtoolwithconsumers, partners • - Feedback tool

  12. Twitter Open foreverybody Messages in 140 characters Presencefrom media/journalisten/politici Impact canbehugh

  13. Lexicon forTwitter # Hashtag : usefor a commonnotification ReTweet: Tweet a tweetfromsomeoneelse @name: to addresssomeone a tweet

  14. GuidelinesforTwitter • Essentials • Who are you: person/company • What is your focus • Why do you want to beonTwitter: defineyour goals • Basics • Tweetfirst • Tweetaboutinteresting professional articles • Followopinion leaders in your domain • Followjournalists • Reactonmentions • Askfor Direct Message ifyou want a private discussion

  15. Twitterforinternalcommunication? Yammer!

  16. The scaleof howpeoplegatherinformation has changed Employees, clients and stakeholders are in the samenetwork

  17. Use of Social media withinCompanies Gatherinformation Customer Care R&D Marketing Recruitment Sales Pre-testtool

  18. Whichdepartmentownssocial media? PR Customer Care R&D Marketing IT Recruitment Sales Pre-testtool Conversation manager

  19. DON’T FORGET: Crisis communication Define Rules Flow Overtakeby management: They must befamiliarwith the tools Before THE CRISIS

  20. Wrong use of social media Case: Nestlé

  21. Crisis? The power of the consumer Case: Nestlé

  22. Catoleonard@hotmail.com Twitter: catoleonard Linkedin Foursquare Facebook: privé ;-) bert@amphion.be Twitter: Ibert Blog ; www.ibert.be Linkedin Foursquare Facebook: privé ;-)

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