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Ask qualifying questions Determine tire choice Give info on choice Share general tire knowledge Conclude sale

Steps to Selling a Tire regardless of brand. Ask qualifying questions Determine tire choice Give info on choice Share general tire knowledge Conclude sale. Step 1 - Qualifying Questions. Type of riding? Model of bike? Performance desired? Mileage expectations?

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Ask qualifying questions Determine tire choice Give info on choice Share general tire knowledge Conclude sale

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  1. Steps to Selling a Tire regardless of brand Ask qualifying questions Determine tire choice Give info on choice Share general tire knowledge Conclude sale

  2. Step 1 - Qualifying Questions • Type of riding? • Model of bike? • Performance desired? • Mileage expectations? • Level of experience?

  3. 2. Determine tire choice • Tire size? • Radial or bias? • Speed/load rating of tires? • Sport, Sport-touring, Cruiser, Touring, Adventure Touring….. • Budget?

  4. Cross Reference Chart

  5. 3. Inform your customer • Explain special features • Road Hazard Warranty • Model specific F&B • Special offers • Premium tire

  6. 4. Share Tire Knowledge • Tire care • Common tire problems • When to replace • Tire pressure When tire is down to wear bar it is at the minimum legal limit

  7. Examples of Tire Pressure Guidelines Sport Front Solo 2 up light 2 up heavy 110/70-120/70 34-36 36-38 36-38 Rear 150/70-190/50 34-36 36-38 38-42 Touring with reinforced construction Solo 2 up light 2 up heavy Front 38-40 40-41 42-43 Rear 44 46 48-50

  8. 5. Concluding the Sale! • Does tire meet needs? • Are benefits clear? • Any other questions? • Accessories needed? • Book service appointment? Make it seven beans and you got yourself a deal!

  9. CYCLE Reader Survey on Riders WORLD & their tires • Visit dealership monthly - 40% • Tire Purchases - 59% • Inventory available - 31% • Service visits - 50% #1 reason customer buys a tire is it’s in stock!

  10. CYCLE Reader Survey • WORLD • 75% of Rider buy tires from Dealership • 60% purchase 1-2 yearly • 49% spend $200-300 yearly • 21% no brand preference

  11. Tires #1 Aftermarket Accessory! • Frequent inventory turns • Tires – high wear item • Sell tubes, gauges, repair kits • Service drive/brake systems

  12. Match the Deal not the Price! • Example: Rear Tire MSRP $200.00 • Mail order: $165.00 • Wait for tire • May be additional charges • Installation cost higher • May not handle warranties • Dealer: $185.00 • Tire stocked - Priceless • Lower installation cost - (Almost) Priceless • Warranty backup - Priceless • Knowledgeable - Priceless

  13. If you don’t have the tire in stock: • Ask what & when tire is needed • Correctly placed orders save time & trouble • Tire will arrive on their doorstep on… • Signage shows customers what to expect • Customer care = repeat customer • Offer tech support, guarantees, returns

  14. Ideas to Help Increase Sales • Hold tire seminars for customers • Webinars for staff • Customer PSI Check Day • Ladies Tech Night • Website training PDF’s

  15. How Avon helps you sell: • Inventory & display tips • Confidence in product • 800 customer service # • Web site dealer locator • Creative programs • Excellent availability

  16. www.avonmoto.com/dealer_support

  17. Selling Avons • Confidence in premium product • 100 years in the business • Road hazard on sport/sport tour • AMAP and Shop Now programs • Website – fitment, testimonials… • WebEx training • Rebates • 800 number USA and Canada

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