Maria T. Bailey is an award-winning author, radio talk show host,

1. About Maria T. Bailey Maria T. Bailey is an award-winning author, radio talk show host, internationally known speaker and the foremost marketing authority on marketing to moms.Her company, BSM Media is a full service marketing and media firm that specializes in marketing to mothers. The clients include Disney, DaimlerChrysler, Avon, Ridemaker, Cartoon Network, Nestle, AOL, The Discovery Channel, Chuck E. Cheese, Disney Publishing, Hewlett-Packard, Office Depot. She has been an invited presenter to Burger King, Coca Cola, Best Buy, General Mills, Buena Vista Entertainment, and many o ther major corporations. Her book, “Marketing to Moms: Getting Your Share of the Trillion Dollar Market” (2002, Prima) is the first to examine the buying power of mothers and the most effective marketing initiatives to tap the $2.1 trillion market and is published in several languages. “Trillion Dollar Moms: Marketing to a New Generation of Mothers” (Dearborn, 2005) focuses on the emergence of Gen X and Gen Y moms and how they compare to Boomer Moms. Her newest book “Mom3.0 – Marketing with Today’s Mothers by Leveraging New Media & Technology” focuses on blogs, vlogs and social media. Maria has an audience of over 11 million moms a month. She is the host of Mom Talk Radio, a nationally syndicated radio show for moms, co-host of Doug Stephan’s “Good Day”, Founder/CEO of BlueSuitMom.com, the award winning Website for executive working mothers, co-founder of NewBaby.com and co-host of The Balancing Act on Lifetime TV. She is also the creator of Smart Mom Solutions, a product line that offers solutions to everyday challenges for busy moms. (www.smartmomsolutions.com) American Baby & Parenting named Maria’s radio show Mom Talk one of the best shows for mom today. It is the most downloaded show on iTunes today. She is host of NewBabyTV and co-founder of Newbaby.com, the first online video resource for expectant and new moms. Maria is featured on Nestle’s VeryBestBaby.com as the host of Mom Talk Moments. Mom can read Maria’s columns and advice in HybridMom Magazine, Organge County Parent Magazine among others. Each morning 3.2 million listeners enjoy Maria’s Insightful conversations on Good Day with Doug Stephan as she hosts the Real Life hour. Ms. Bailey has been a media resource on work/life/family balance, working mother, marketing and women business stories for outlets such as the British Broadcasting Corporation, CNBC, World News Tonight, CNN MONEY, Hearst Publications, “The Home Show”, WPLG ABC 10, TheWall Street Journal, USA Today, Self, Smart Money, Parent, HomeChannel News and Entrepreneur. She and her company have been featured in O,The Oprah Magazine, Women’s Day, Money, Chicago Tribune, the New York Times, Wall Street Journal, Miami Herald, Philadelphia Inquirer, Denver Post, the Salt Lake City Tribune, NBC 6-Miami, CBS4-South Florida, WCBS-12 New York, WABC New York and Fox35 Orlando, as well as on hundreds of local radio and television shows. Maria has also been a spokesperson forNestle, Country Inn and Suites by Carlson, Gymboree , Dawn Soap, Build-a-Bear Workshopand the American Cereal Association. Ms. Bailey served as the on-air work and family balance expert on “Simplify Your Life” which aired on the Fine Living Network. Her first book is “The Women’s Home-Based Business Book of Answers” (2001, Prima). She is published in Child magazine, South Florida Parenting magazine, the Miami Herald, Family Times. E-Pregnancy, Direct Sales Magazine and American Baby magazine and serves as a business expert for several online publications. She has informed and entertained audiences around the globe with her passion and charisma. She has presented at The International Direct Marketing Association Annual Conference, The International Volunteerism Conference, The National Association of Industrial Psychology, Alliance for Work/Life Professionals and many corporate sponsored seminars including Noni International’s Woman’s Health Summit, Highlights-Jigsaw National Convention, Johnson & Johnson and Southeast Toyota Lunch and Learn Series.

2. About Maria T. Bailey • Professionally, Maria is a member of Office Depot’s Women’s Advisory Board, Tahitian Noni International’s Global Advisory Board, Best in Class Board for GSD&M, and a founder of the Marketing to Moms Coalition. • Inc. Magazine named Maria one of America’s Best Work and Life Balance resources in February 2004. • She has served as President of several non-profit organizations and founded The South Florida Parenting Conference. She was a 2001 finalist for Working Woman Magazine’s Entrepreneur of the Year Award, the first recipient of Women in Communication’s Women of the Year-Technology Award and South Florida Up and Comer. Her company, BlueSuitMom.com was named Women Owned Business of the Year-2001 by The South Florida Business Journal. Ms. Bailey was named “Mother of the Year-2003” by the Broward County Medical Association and HealthyMother-HealthyBabies Organization. • The mother of four young children, Ms. Bailey lives in Pompano, Florida with her husband. She is a marathon runner and enjoys travel. • List of Awards and Accomplishments • Named one of “America’s Best Work/Life Resources” by INC. Magazine 2003 • Women Owned Business of the Year by South Florida Business Journal 2001 • Mother of the Year-2002 • South Florida Women of Substance and Style • Woman of the Year in Technology by Women in Communication 2001 • Publications authored by Maria Bailey • “The Women’s Home-Based Business Book of Answers” (Prima, 2001) • “Marketing to Moms: Getting Your Share of the Trillion Dollar Market” (Prima, 2003) • “Trillion Dollar Moms: Marketing to a New Generation of Mothers” (Dearborn, 2005) • “Mom 3.0” • “The Ultimate Mom Book” (HCI, 2009) • Publications containing Maria Bailey as a contributor • “How to Dot Com It” by Robert McGarvey • “Shameless Shortcuts” Yankee Publishing • “Don’t Think Pink” by Lisa Johnson, Andrea Learned