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Our Mission

City Harvest exists to end hunger in communities throughout NYC. We do this through food rescue and distribution, education and other practical, innovative solutions. Our Mission. How We Started.

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Our Mission

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  1. City Harvest exists to end hunger in communities throughout NYC. We do this through food rescue and distribution, education and other practical, innovative solutions. Our Mission

  2. How We Started • City Harvest was started in 1981 by ordinary citizens who saw an opportunity to help feed hungry people. • They gathered volunteers, borrowed cars and vans and transported the food themselves. • At the time there were only 30 emergency food programs in New York City. As hunger and poverty increased in New York, City Harvest grew. • In the past 30 years, this volunteer-based, one van operation has grown into a sophisticated, professional non-profit leader in the hunger community.

  3. How We’ve Grown • This year, City Harvest will rescue over 42 million pounds of food • We’ve gone from 30 soup kitchens to approximately 600 community food programs throughout the five boroughs • 18 trucks and 3 tricycle carts delivering food 24/7 • 2,200 volunteers • All helping to feed one million New Yorkers that face hunger each year

  4. Where Does The Food Come From? • Manufacturers and Wholesalers • Restaurants • Greenmarkets and Farms • Corporate Cafeterias • Supermarkets • Food Drives • Other Non-profits

  5. What kind of food? • 85% of food rescued and delivered is “nutrient dense” • All food is “food safe” to pick up and distribute • Most food is produce: fresh fruits and vegetables • Baked goods, canned foods, dairy, meat, and packaged goods

  6. Where Does The Food Go? • Senior Centers • Soup Kitchens • Women’s Shelters • After School Programs • Homeless Shelters • Synagogues & Churches • Food Pantries

  7. Expansion of Our Work City Harvest will build on our achievements as a pioneering food rescue charity to increase access to the food and food resources hungry people need to live healthier lives.

  8. Need for Fresh Produce Melrose Mobile Market

  9. Why Poverty is Connected to Health • Low income neighborhoods lack adequate grocery stores • Nowhere to exercise • Healthy food costs more, and takes more time to prepare • Unhealthy food is cheap and easily accessible

  10. Resulting in… • Low income neighborhoods are plagued with diet related diseases: • Diabetes rates in New York City increased by 250% between 1997 and 2007; • Low income families are more than 3 times as likely to suffer from these types of chronic illnesses; and • Deaths related to diabetes are 3.3 times higher in low income neighborhoods than in wealthier neighborhoods.

  11. City Harvest works to…

  12. Healthy Neighborhoods Evolution

  13. Identifying Healthy Neighborhoods Queens CD 1: Northwest Queens

  14. Starting out in the Neighborhood

  15. Mobile Market • Fruit Bowl • ACE • Emergency Food Retail Outlets Food Access

  16. Mobile Market • Fruit Bowl FY13 Goals: • Deliver 10.6 Million Pounds • Serve 2.9 Million People • Mobile Markets • Agencies • Fruit Bowl • Partner with 40 Retailers • 75 Fruit Bowl Sites • Emergency Food • ACE Retail Outlets Food Access

  17. Retail Outlet Tours • Nut Ed Courses • Fruit Bowl • Cooking Demos Education

  18. Nut Ed Courses • Retail Outlet Tours FY13 Goals: • Teach 70 Courses, Educate 1,050 People • Conduct 201 Cooking Demos, Distribute 27,500 samples • Deliver Fruit to 75 Fruit Bowl Sites, Educate 6,000 Kids Fruit Bowl Cooking Demos Education

  19. Marketing • Partner-ships • Staff/ Volunteers CFA Resources

  20. FY13 Goals: • Complete 1 CFA in Washington Heights • Start Queens neighborhood • Create 5 Retail Networks • Create 5 Community Action Networks Partner-ships Staff/ Volunteers • CFA Marketing Resources

  21. Lessons Learned So Far • Relationship building takes time • Neighborhoods are unique • Community engagement is important • Program and messaging must be culturally sensitive • Anchor partners are key • Cross fertilization of programs makes an impact • Consistent presence builds credibility

  22. Healthy Neighborhood Statistics

  23. City Harvestwww.cityharvest.org646-412-0600 Carla Kaiser Solis, csolis@cityharvest.org

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