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IT’S YOUR BUSINESS

Discover how to differentiate your business, define your niche, and create a strong brand identity. Learn effective strategies to organize your home-based office and promote your services. Find out how to balance work and personal life as a home-based agent.

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IT’S YOUR BUSINESS

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  1. IT’S YOUR BUSINESS ORGANIZE & PROMOTE Presented by: Nancy W. Kist, CTC

  2. Organize and Promote Your Business • Decide Business or Hobby! • Define “home based” Travel Agent • Why do Suppliers love them • Separate Home and Office

  3. Ready To Do Business? • Introduce YOURSELF • Introduce YOUR AGENCY • Introduce YOUR NICHE IN 10 SECONDS OR LESS

  4. Common Name Mistakes Vague Names: ABC TravelSmith Travel Misleading Names: Carol’s World Cruises Similar Names: Travel Around the World vs Travel World Hard Spelling/Sounding: Doomsday Travel

  5. Identify the Industry? • Finders Keepers • Idea Lab • Furniture Medic • Portraits on Location • The Rolling Market • Words Are My Business

  6. Identify the Niche? • Access Travel • Jay’s Deep Sea Adventures • Small World Travel • Dirt Cheap Travel • To Have and To Hold Travel

  7. Is Your Name Working? • If NOT - Add a tag line • Describe what YOUR company does

  8. Prime Example • What Kind of Training Center? • Resident School or Online? • What Career DO You prepare me for?

  9. Adding a Tag Line

  10. Where to Use Tag Lines ONLINE ON BUSINESS CARDS ON ALL ADS & BROCHURES ADD TO YOUR 10 SEC. INTRO

  11. USE YOUR TAG LINEEVERYWHERE

  12. Promote Yourself • Sell YOURSELF First • Then Sell YOUR PRODUCT

  13. Walking Billboard • Wear & Sell Your Business • Carry Your Business • Distribute Your Cards • Promote Your Business Anywhere

  14. Your Goal • Get People Talking About YOU • Asking Who YOU are & What YOU DO • Then what… YOU CAN DO FOR THEM

  15. Your Goal • What should be your # 1 Goal? • Hesitation to do a niche market?

  16. Balancing Home & Business Life • Do you have HBS? • If so, find Your Cure • Why not consider.. Home-Based Agent Commandments

  17. Home-Based Agent Commandments • Own space • Own phone • Own computer • No-Trespassing zone ESTABLISH & HONOR YOUR HOME OFFICE

  18. Home-Based Agent Commandments • Organize Your Office • Organize Yourself • Two Worst Enemies • Don’t Reinvent Wheel MANAGE YOUR TIME, MAKE THE MOST OF IT

  19. Home-Based Agent Commandments • Lay Down the Law • Respect Your Time • Make Others Respect • Schedule Family Time SET YOUR OWN OFFICE HOURS & KEEP THEM

  20. Home-Based Agent Commandments • Walk the Walk • Talk the Talk • 3 Foot Rule • Build Your Credibility ALWAYS PROJECT A PROFESSIONAL IMAGE

  21. Home-Based Agent Commandments • Get out and circulate • Business Cards • Network w/ everyone • And HAVE FUN!!! AVOID BECOMING AN OFFICE PRISONER

  22. IT’S YOUR BUSINESS ORGANIZE & PROMOTE Thank You © 2007 Career Quest Training Center

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