MMRSS Access Panels - A Brief Overview

1. MMRSS Access Panels - A Brief Overview

2. Table of Contents • Overview • Representation and Accuracy • Current coverage • Specialty and Sub Panels • QC in Recruitment • QC in Panel Management • Panel Monitoring • Sample Technical Summary • Potential Applications

3. Overview • MMRSS Access Panels provide an efficient way of selecting very precise representative samples for conducting research, allowing complete confidence in the accuracy and timing of results. • Traditional methods rely on 'broad' quotas such as age, sex or social class, which are often sought independently for reasons of cost. An access panel allows the use of interlocking quotas and tight definitions to select and yield extremely targeted samples. For research requiring two or more matched samples, access panels can provide a high level of accuracy by selecting identical groups of households or individuals giving absolute confidence in the comparability of the cells. • It is because panelists have already provided details about the demographics of all individuals in the household as well as a range of other ownership and usage information, that it is possible to select very precisely defined sub-groups such as high income earners or teens – groups traditionally regarded as too difficult or too costly to interview. • Even if we have not already screened the sample you are looking for, a range of cost effective screening methods is available to identify the consumers you need.

4. Representation and Accuracy • At the highest level our Access Panels are representative of the national population in each country. Access Panels offer a high quality solution; avoiding both the high costs of random recruitment and the unpredictability of lifestyle database sampling and findings. • A good measure of the quality of MMRSS Access Panels is indicated by the response rate we achieve for each survey. The response rate reflects the number of people actually completing the survey as a percentage of those who were originally approached. MMRSS Access Panels average a response rate in excess of 50% and for some studies it can be as high as 80%. This compares with a typical industry figure of 15 - 20% for classical market research studies. • The secret behind achieving a high response rate is strict panel management and developing a relationship with the panelists. • This total commitment to quality of design and response management ensures that at all times you can be sure MMRSS Access Panels provide you with accurate and sensitive information to act upon

5. Consumer In total we have some 100,000 households comprising over 350,000 individuals across India Business We have over 70,000 B2B respondents, all above General Manager level with over one fifth of them being C-Suite level executives. These panelists are across Industries. Current Coverage

6. Specialty and Sub Panels • In addition to the consumer and B2B panels we have a series of specialty access and sub panels including • Healthcare (Doctors/Pharmacists/Patients) • Information Technology Decision Makers (Line of Business/IT department Heads) • Frequent Fliers • Automobile Owners • Teens/Tweens • High Net Individuals

7. Quality Controls

8. Recruitment • ALL Our Panel members voluntarily and actively indicate that they wish to be on the MMRSS panel. • A double opt-in recruitment process is used. This procedure requires the respondent to initiate an approach to MMRSS, we then reply confirming the panel details and double check that the respondent is who they seem to be and that they do wish to join. The respondent then replies to complete the double opt-in and joins the panel. In the event that we already have email addresses for potential panelists, we would start with an email from us followed by the panel member replying or visiting our web site to enroll. • MMRSS retains documentary proof (either hard copy or electronic) of each panel member’s agreement to join the panel. Including from what type of source their name and e-mail address was obtained including, where relevant, the web site from which they were invited to join the panel. Respondents who have been actively recruited through a traditional sampling approach and invited to join the panel are identified. An overall analysis of type of recruitment source for the active panel or for any sample drawn from it is available. • MMRSS has documented procedures for checking that new panel members are not already panel members and thereby avoid duplication in the panel.

9. Recruitment • On recruitment all panel members provide a set of basic descriptive information about themselves in order that the representation of the panel can be assessed and that targeted or stratified sample can be drawn. The variables collected all have valuable roles in strategies to avoid duplication or clarify individual identity, stratification of samples for research projects, and weighting strategies to counter heavy user bias • We collect over 30 respondent variables we collect including: • Sex • Level of education • Household size • Region • Location (postal code + house number) • Age (date of birth) • Presence of children in household • Working status • Weight of internet usage (hours per week) • Type of internet access • Durable Ownership

10. Project Management • MMRSS has a clearly defined list of data about panelists that can be used in the definition of a sample to be selected from the panel. This list includes both background variables provided by all panel members and items of panelist history such as recency of selection for a previous project and co-operation history. MMRSS provide to clients a clear and transparent description of the nature of their panel- the population it covers – we have no partnership arrangements with other panel Owners in India . MMRSS selects and invites individual panel members to participate in surveys no more than once a month . • The maximum number of research projects for which a panel member will be selected to participate in any given period of time is once every Quarter • MMRSS requires panelists to update their background information once every quarter. • MMRSS has a clearly defined policy on how they reward panelists. Our clients are kept fully informed of the reward method to be used on their project. • MMRSS provides a comprehensive response analysis at the end of each survey. This includes a copy of the solicitation email sent to panel members and the full wording of any screening or introductory questions put to panelists before the main survey started.

11. Sample Technical Summary • • Original invite text's • • Date's of invites date's of reminder's • • Date of closing fieldwork (days in field) • • Panel used (proprietary or third part and amounts) • Response based on the total amount of invites (% or full numbers) per sample drawn • • % questionnaire opened • • % questionnaire completed (including screen-out) • • % in target group (based on quota's) • • % validated (rest is cleaned out, if applicable). • A short description of how the response and the project relate to the standard criteria, is it less or more than usual and any peculiarities with the survey? • We have technical safeguards and procedures to ensure that a panel member can answer a survey for which they have been selected, only once.

12. Panel monitoring MMRSS keeps detailed records for each panel member of: • The research projects or surveys for which they have been sampled • The nature of the panelist's response to each project or survey • The records are stored in such a way that it is easy to determine: • When a panelist was last selected for a survey • When a panelist last co-operated with a survey • The number of surveys the panelist has completed in any given period of time.

13. Potential Applications • MMRSS Access Panels are extremely flexible and can be used to provide information on markets, products and consumers. They are ideally suited to any of the following: • Market Information • Usage and attitude surveys • Market sizing • Market segmentations • Diary-based projects • Tracking studies (with the same respondents over time if desired) • New Product Development • Concept testing • Product testing • Consumer Intelligence • Brand profiling • Mini panels of selected targeted consumers

14. Our Clients

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