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Marjo Mäenpää

Management Strategies in Creative Processes. Marjo Mäenpää. professor of media management. University of Art and Design, Pori School of Art and Media. Creativity. 1. Normative. 2. Exploratory. 3. Serendipitous. Management. 1. Fuzzy processes. 2. Agile management. 3.

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Marjo Mäenpää

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  1. Management Strategies inCreative Processes Marjo Mäenpää professor of media management University of Art and Design, Pori School of Art and Media

  2. Creativity 1 Normative 2 Exploratory 3 Serendipitous

  3. Management 1 Fuzzy processes 2 Agile management 3 Fragile recourses

  4. Flow Mihaly Csikszentmihalyi Clear goals Concentrating and focusing A loss of feeling of self-consciousness Distorted sense of time Balance between ability level and challenge A sense of personal control over the task Rewarding activity

  5. Knowledge Management Explicit Knowledge Tacit Knowledge Know-what or why vs. Know-how

  6. brand &mission expertsevaluation IDEA author economic evaluation analysis of the market

  7. brand &mission expertsevaluation IDEA DECISION author economic evaluation analysis of the market

  8. wholesale marketing sale bookstores web brand &mission translator editor expertsevaluation graphic designer IDEA DECISION author economic evaluation libraries analysis of the market fairs

  9. wholesale marketing sale bookstores web brand &mission translator editor audience expertsevaluation graphic designer IDEA DECISSION author economic evaluation libraries analysis of the market fairs

  10. wholesale marketing sale bookstores web brand &mission translator tacit knowledge fuzzy processagile management editor expertsevaluation graphic designer IDEA fragile process DECISION explicitknowledge author tacit knowledge tacit knowledge economic evaluation libraries analysis of the market fairs

  11. wholesale marketing sale bookstores web brand &mission exploratory translator Tacit knowledge fuzzy processagile management editor expertsevaluation graphic designer IDEA fragile process DECISION author Tacit knowledge normative serendipitous exploratory Tacit knowledge economic evaluation libraries analysis of the market fairs

  12. Outcomes Processes Strategy Creativity Project Management 1 2 3 4 5 6 Clearly defined process Outcomes known

  13. Creative ProjectsFuzzy Processes technologies 1 2 3 4 5 6 Partly defined Several possible outcomes,sub projects, spin offs user contexts interactions

  14. Real problem to be solved Problem, Challenge, Opportunity, Outlining Acceptance Ideas Solution Facts Implementation 1 2 3 4 5 6 7 Problem Solving in Creative Process

  15. Study Projects Education Society ProductsServicesBrands Experi-menting Concept Demo Creative processLearning tasksFuzzy team rolesUndefined processesInnovative outcomes,continuity = problem UnderstandingCreative process & society & enterprises

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