Document provided by Global Name Registry for informational purposes only.

1. Opening Up the Second Level ICANN Public Forum Montreal, Canada Wednesday 25 June 2003 Document provided by Global Name Registry for informational purposes only.

2. Global Name Registry’s Vision A .name for Everyone • A top level domain intended for use by individuals, not businesses. • Allow consumers to address themselves as individuals, in a crowded space where the distinction between company names and individual names has become blurred. • Provide end-users with both an email address and a web address in a personal namespace.

3. Current Product Offering • GNR currently offers names on the 3rd level • Email: aname@anothername.name • Domain: aname.anothername.name • Registrations must consist of “personal names” - meaning a name by which a person is commonly known. • Registrants may add numeric characters to the beginning or ending of the personal name to differentiate their registration from others, e.g. john.smith2.name or john.smith1955.name. • All domains on the 2nd level are currently reserved by the Registry or ICANN.

4. Proposed Additional Product Offering • Open the space for registrations at the 2nd level, permitting registration of, e.g., “johnson.name” or “bobjohnson.name” or “RobertJohnsonII.name” • 2nd level .name registrations will correspond to .biz and .info (standard EPP) and be very close to .com and .net (RRP). • 2nd level .name registrations will be provisioned and function in exactly the same way as most TLDs such as .com, .net, .biz and .info • For existing 3rd level customers there will be no changes.

5. Why Add 2nd Level .name Registrations? • Respond to consumer desire for familiar 2nd level registrations • Registrants accustomed to current domain offerings will find 2nd level .name products more familiar. • Registrars will now be able to easily package .name with their standard product offerings such as hosting and email • Enable Registrars to treat .NAME like any other gTLD • Include .name in standard Registrar sales processes, eliminating need to create additional input field. • Include .name in standard Registrar product bundles. • Facilitate Registrars use of resellers by making the product familiar within and compatible with existing reseller channels. • Facilitate the integration of .name registrations with 3rd Party offerings currently tailored to 2nd level products

6. Preserving the Character of .name • Maintain current eligibility requirements: • Registrants must be individuals; and • Individuals may register names by which they are commonly known only. • No “dot” required between first and last name element. • Current Standard and Premium Defensive Registrations retain their functionality on the 3rd level, and provide similar functionality on the 2nd level • Namewatch-type tools widely available in the marketplace for 2nd level registrations. • Current Dispute Resolution requirements to remain in place and to apply to 2nd level registrations.

7. Avoid Interference withCurrent 3rd Level Registrations • The Addition of 2nd level registrations will not negatively impact existing or prospective 3rd level registrants. • Post-fix reservations • Pre-reservation of common surnames by .NAME Registry • Pre-reservation of common surnames - governmental input

8. Post-Fix Reservations • .name Registry will reserve all 2nd level names ending in designated strings or string sets. • “family” - and translations such as “famille”, “rodzina”, “famiglia”, and “familia” • Permits peter@morgan-family.name or donno@esposito-famiglia.name • No limit to what precedes the post-fix • All registrations within these strings at the third level

9. Pre-reservation of Common Namesby the Registry • The .name Registry will reserve a set of “Common Names” widely used by the population of a country or region. These Common Names will be made available exclusively in connection with the Registry’s third level products. • As reflected on the following pages, research indicates that even a very limited number of surnames in a country often represents a very high percentage of the population.

10. % of Population (Y) sharing # of Surnames (X) * compiled by Global Name Registry • Distribution of Surnames China • Distribution of Surnames Japan

11. % of Population (Y) sharing # of Surnames (X) * compiled by Global Name Registry • Distribution of Surnames Germany • Distribution of Surnames United States

12. Government Input in Pre-reservation • Global Name Registry will invite members of the GAC to provide input regarding name distribution patterns in their respective countries and to make suggestions about the Common Name reservation strategy before 2nd level registrations become available. • GAC will also be invited to inform non-participating national governments about this opportunity to provide input. • To avoid inappropriate reservations or unanticipated outcomes, submissions will be reviewed against available data. • The number of names to be reserved will vary to reflect Internet penetration and usage in particular countries or regions. • Likewise, reservations will be made for fixed periods of varying lengths to reflect national or regional Internet penetration and usage.

13. Impact on ICANN Constituencies • .name’s 2nd level product will: • Provide a new and more attractive product to Registrars and resellers; • Allow Registrars to offer their user base an address on a personal namespace without adapting to the 3rd level .name model; • Benefit end-users because the .name space will be easier to access, more supported by distributors, more widely used, and well protected as a space dedicated to individual consumers; • Continue to protect intellectual property interests, because Defensive Registrations and dispute resolution requirements will continue to apply; • Provide businesses with opportunities for enhanced marketing and the provision of value-added services; and • Expand ISPs offerings to consumers.

14. Next Steps • GNR has submitted a formal request to ICANN Board to amend the Registry Agreement to permit GNR to provide additional registry service. • Consistent with General Counsel’s 21 March 2002 criteria, GNR has requested expedited consideration of this proposal: • The proposal retains the fundamental character of the .name space and does not present a danger to the legitimate interests of a third party; • Consideration sought at the next telephonic meeting of the ICANN Board (late July). • GNR has initiated consultation with GAC regarding this proposal. • We expect full implementation on or about 31 October 2003.

15. Q&A 1 • Will the registry continue to sell both 2nd and 3rd level names? • Yes, the Registry will continue to sell and operate both the 2nd and the 3rd level model. • What will happen to existing 3rd level domain and email Registrants? • Current registrants will not notice any differences to their domain and email products. • What will happen to the defensive registrations? • The standard defensive registrations will work as today for 3rd level products, with the additional benefit of also getting the 2nd level reserved for the 2nd level of the standard defensive registrations. • The premium defensive registrations will work as they do today for 3rd level products. The 3rd level (and higher) on 2nd level domains will work as 4th level (and higher) currently do on a 3rd level registration.

16. Q&A 2 • Will there be changes to the EPP protocol? • No, the only difference is in the validation of the domain name - 2 dots are no longer required. • Will registrars need to be reaccredited? • No, the protocol (EPP) will remain unchanged and there are only minor changes to Registry/Registrar business processes. • Will there be any differences between 2nd level .name domains and .biz/.info/.com/.net? • The 2nd level .name will be identical to .biz and .info and very close to .com and .net. • Will this make it simpler for registrars to sell .name products? • Yes, special adaptations to accommodate .NAME products are no longer needed. • How will WHOIS work for .name ? • In addition to current functionality, lookups on the 2nd level will be supported.

17. Q&A 3 • What will the move to 2nd level domains do to the size of the .name name space? • The theoretical size of the name space will decrease, but the practical size of the name space will increase due to the fact that popular family surnames are already reserved on the 2nd level due to the existing 3rd level registrations. • The name space will also accommodate both john.smith.name and johnsmith.name thereby increasing the perceived size of the name space for people’s names. • Will there be a first come first served model for both 2nd and 3rd level? • Yes, there will be first come first served model for both levels. • When a 3rd level registration is done, the 2nd level will be reserved for additional 3rd level registrations. • When a 2nd level registration is done, there can be no 3rd level registrations on that 2nd level. • How will the technology for .name operate with the 2nd level model? • Only minor changes to the .name solution will be needed to open the 2nd level. • How will the addition of the 2nd level affect registrar partners? • Partner programs operated by Registrars currently selling 3rd level .name can continue as today.

18. Impacts on EPP • Opening the 2nd level will not require any changes to the EPP (05/03) mappings • Modification of EPP string validations • After the move the domain mapping will also accept domains with only one “.” in the domain name string • Example. Today the domain name string rasmussen.name will not be accepted because it contains only one “.” but geir.rasmussen.name will be accepted. After opening up the 2nd level, both strings will be valid domain names • Registrars can use the same EPP mappings regardless of what products they want to sell: • Only 2nd level names (exactly as .biz and .info) • Only 3rd level names (exactly as current offering) • Both 2nd and 3rd level names

19. Thank-you!