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2014 MIW Radio Group Gender Analysis Report. Presented by: Kay Olin MIW Radio Group. The MIW Gender Analysis Report. The MIW Gender Analysis Study is compiled from information provided by M Street Publications.
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2014 MIW Radio Group Gender Analysis Report Presented by: Kay Olin MIW Radio Group
The MIW Gender Analysis Report • The MIW Gender Analysis Studyis compiled from information provided by M Street Publications. • Created by MIW Executive Committee member Erica Farber, the report provides a realistic snapshot of the role of women managers in today’s radio industry.
Female General Managers in Radio Shows Steady Gain • As of December 31, 2013, 17.8% or 1,942 of the 11,253 AM and FM radio stations across the country are managed by women. • That number is relatively flat from 17.7% in 2012 and has shown consistent gains since 2004, when women managed 14.9% of all stations.
Slight decrease of Female Managers In Top 100 Markets • Women managed a slightly higher percentage of stations in the top 100 markets in 2013: 17.7%, compared to 16.8% in 2012.
Sales Management Sector Shows Best Opportunities For Women Managers • Overall the best management opportunities for women continue to be in Sales Management although there’s been essentially only a minor change for the eight years between 2004 and 2013. • In 2013, 30.2% of all stations had women Sales Managers, down slightly from last year’s 31%. • In the top 100 markets, 30.2% of the stations had women SMs, flat from last years 30.2%.
Female Program directors • The greatest challenge for women in radio management continues to be as programmers: women still only program 11% of all stations which compares to 10.7% eight years ago. • In the top 100 markets, the story is the same, women program only 11% of all stations compared to 11.8% in 2012.
Conclusion: • There is very slow, but consistent, career growth in radio management for women. • The biggest opportunities lie in the area of sales management. • As sales managers continue to move up the “career ladder,” we expect the number of General Manager opportunities to continue to grow. • The biggest challenge for female managers lies in the area of programming.
