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Major Film Studios: An Activity. Marketing and Advertising. J412/512 11-5-13. What is challenging about marketing a movie?. High Concept. Easily identifiable characteristics Star package Pre-sold property. Brand Development. Merchandise to Appeal to Certain Type of Audience.
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Marketing and Advertising J412/512 11-5-13
High Concept Easily identifiable characteristics Star package Pre-sold property
Merchandise to Appeal to Certain Type of Audience • High-end furniture • Wallpaper patterns • “Rebecca Luxury Wardrobe” • “Rebecca Makeup Kit”
http://www.youtube.com/watch?v=2MbDTGFSsAQ MovieTrailers Purpose? Memorable? Change over time? Difference by genre?
Fans and Trailers • “The Shining” • http://www.youtube.com/watch?feature=player_embedded&v=KmkVWuP_sO0 • “Mary Poppins” • http://www.youtube.com/watch?v=2T5_0AGdFic
Targeting audiences: Trailers TV Spot Superbowl TV Spot #1 TV Spot #2 TV Spot #3 TV Spot IMAX