1 / 9

Success Through AdWords: Building a new revenue source.

Success Through AdWords: Building a new revenue source. The issues. Past attempts at advertising efforts through Google AdWords resulted in poor conversion rates, negative levels of return, and a huge headache.

zofia
Download Presentation

Success Through AdWords: Building a new revenue source.

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Success Through AdWords: Building a new revenue source.

  2. The issues • Past attempts at advertising efforts through Google AdWords resulted in poor conversion rates, negative levels of return, and a huge headache. • Google AdWords was acknowledged as viable online revenue source but proper execution provided a challenge.

  3. The Task • Starting fresh with a new account, PPC Essentials was tasked with the mission of creating a profitable Google AdWords account from scratch.

  4. The Strategy • With a fresh account to work with, PPC Essentials created multiple campaigns focused on: • Placing a primary focus on Mr. Paracord's best selling products • Implementing specific product-related keywords • Writing enticing ad copy • Directing visitors to highly-targeting landing pages • Creating a Product Listing Ad campaign for Google Shopping

  5. The Results • Yearly Revenue • 24% of total site revenue from Google AdWords

  6. The Results • Yearly Transactions • 26% of total site transactions from Google AdWords

  7. The Results • AdWords ROI in 2013 • 509%

  8. What Are they saying? • “PPC Essentials makes it easy because they know PPC. They worked with us to come up with a budget and determine account goals. The monthly reports are straight forward and they created a dashboard within our account so we can easily understand what’s happening on a daily basis.“ • - Marcus Bradley, Owner

  9. Recap • With the understanding that an optimized Google AdWords account could provide the company with a substantial online revenue source, Mr. Paracord hired PPC Essentials to create and manage its AdWords account from scratch. • Operating at a 5:1 revenue ratio, Google AdWords made up 24% of Mr. Paracord's total online revenue in 2013.

More Related