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CrosstexBMS.com. BiologicalMonitoring.com Today. Challenges Opportunities. Current site has a dated look and feel and limited education…Opportunity to create sterility assurance leader presence and expand information to ensure greater compliance.
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Challenges Opportunities • Current site has a dated look and feel and limited education…Opportunity to create sterility assurance leader presence and expand information to ensure greater compliance. • Today the biologicalmonitoring.com web site is non-branded. Opportunity to reinforce and brand Henry Schein (in partnership with Crosstex) as the leaders in biological monitoring. • Built upon legacy technology platform…a new Platform provides stronger security measurements, comprehensive analytics, live chat capabilities, timely content management updates, and compatibility with new on-the-go devices (i.e. ipads). • Current site architecture does not allow for Henry Schein Marketing & Educational Information. Revised site can be used to drive customers to Henry Schein website, webinars, product information and/or videos.
Reports are already co-brandedExample: Sterilizer Test Result Report
Reports are already co-brandedExample: Sterilizer Test Report
Proposed Redesign at CrosstexBMS.com • Clean Professional Design, Secure Technology • Until customer credentials are provided site is branded Crosstex allowing us to field your support calls, customer compliance questions • New hotline number developed at 1-8558-Sterile
Co-Branded Test Result Pages at CrosstexBMS.com (once customer logs in with credentials) • Live Chat for Test / Compliance Questions • Co-Branded • Company logos linked to companies websites for customer ease • Allows space for Henry Schein Marketing & Educational Information: Drive customers to relevant sterility webinars, products, didactic videos.
Thank You. Because You Can’t See Sterile. CDC GUIDELINES:Monitoring of sterilization procedures should include a combination of process parameters, including mechanical, chemical, and biological. These parameters evaluate both the sterilizing conditions and the procedure’s effectiveness.