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Small Business & Web Technology Going Social

Small Business & Web Technology Going Social. Agenda. What is Social Network? Why Social Network Matter? Trends in Social Networking Facebook Twitter LinkedIn, YouTube, etc. Your social media presence. What is a Social Network?. An online meeting place for consumers and influencers

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Small Business & Web Technology Going Social

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  1. Small Business & Web Technology Going Social

  2. Agenda • What is Social Network? • Why Social Network Matter? • Trends in Social Networking • Facebook • Twitter • LinkedIn, YouTube, etc. • Your social media presence

  3. What is a Social Network? • An online meeting place for consumers and influencers • to create, • share and • interact with • content

  4. What is a Social Network? • YouTube • Twitter • MySpace • Facebook • LinkedIn • Amazon • Technorati • Flickr • CitySearch • Wikihow • Wikipedia • Craigslist • Newsvine, etc.

  5. Why Social Networks Matter • “Search, as we know it, is dead… with the rise of social networking sites the next generation of Web users may find what they want by using their social network rather than a search algorithm. After all, the people in your online social network should know you better than a mathematical equation, right?” – Glenn Derene

  6. Why Social Networks Matter • multi directional communication • authenticity & transparency; informal • user created content (co-creation) • blogs, social networks, SMM • “building communities” • Unlimited distribution channels

  7. Why Social Networks Matter • 47% of all respondents said they would go to a social networking site to download coupons, search for gift ideas or find out about upcoming sales in stores if those services were available. • 22% said they would read or write a product review on a blog.

  8. At least 1 out of 5 social network users log on to blog or meet new people. • Among the 30 and over working-age population, 1 out of 8 uses social networking sites to conduct business. • Currently, 1 out of every 4 people online visits social networking sites

  9. What are thebenefits? • Targeted increase of website traffic • Creating positive brand association • Growing brand awareness • Conversions and sales • Control of the search results • Business development • More loyal users People prefer doing business with those they know!

  10. Facebook - Facts • More than 300 million active users • 50% of active users log on to Facebook in any given day • The fastest growing demographic is those 35 years old and older • Average user has 130 friends on the site • More than 10 million users become fans of Pages each day • More than 70 translations available on the site • About 70% of Facebook users are outside the United States • There are more than 65 million active users currently accessing Facebook through their mobile devices. • People that use Facebook on their mobile devices are almost 50% more active on Facebook than non-mobile users. • Microsoft paid $240 million for a 1.6% stake in facebook.

  11. Facebook - Benefits • Facebook fan pages, ads and secret groups • Sharing content easily • 3rd party applications (widgets) quickly replacing specialized websites • Competitive advantage: conversational marketing • Demographic targeting: ads and flyers Homepage sponsored stories (news feeds) • Top 100 most influential bloggers are on Facebook

  12. Twitter - Facts • 3 million members • Traffic increased 800% in one year • Twitter accounts have monetary value • Who uses Twitter: • Britney Spears • CNN • Barack Obama • NASA

  13. Twitter - Benefits • Request instant feedback • Build connections & reach prospects • Increase brand awareness • Customer support (respond to customer queries) • Improve reputation • Real time interaction in one sentence

  14. Your Social Media Presence • Seek first to understand, then to be understood • Use an RSS Reader and subscribe to feeds • Start a personal blog / start micro-blogging • Open a free page on Facebook • Create a free Linkedin account • Check your website content and start networking! • The conversation is going on right now, the only decision is if you will be involved

  15. Questions?

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