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Chapter 3

Chapter 3. The Business Research Process: An Overview. Learning Objectives. Understand that research is decision- and dilemma-centered The clarified research question is the result of careful exploration and analysis and sets the direction for the research project. Learning Objectives.

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Chapter 3

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  1. Chapter 3 The Business Research Process: An Overview

  2. Learning Objectives • Understand that research is decision- and dilemma-centered • The clarified research question is the result of careful exploration and analysis and sets the direction for the research project

  3. Learning Objectives • How value assessments and budgeting influence the process for proposing research, and ultimately, research design • What is included in research design, data collection, and data analysis • Which research process problems to avoid

  4. The Research Process The primary purpose of research is to reduce the level of risk of a business decision

  5. Exhibit 3-1 The Business Research Process

  6. Stage 1 Clarifying the Research Question • Management-research question hierarchy • Begins with management dilemma

  7. Exhibit 3-2 Management-Research Question Hierarchy

  8. Exhibit 3-3 Formulating the Research Question

  9. Types of Management Questions

  10. The Research Question Examine variables Break questions down Fine-Tuning Determine necessary evidence Set scope of study Evaluate hypotheses

  11. Investigative Questions Performance Considerations Attitudinal Issues Behavioral Issues © 2002 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin

  12. Stage 2 Proposing Research • Exhibit 3-7 • Budget Types • Rule-of-thumb • Departmental • Task

  13. Exhibit 3-6 Gantt Chart MindWriter Project Plan

  14. Evaluating the Value of Research Option Analysis Decision Theory Prior or Interim Evaluation Ex Post Facto Evaluation

  15. Obligations The Research Proposal Purpose Methods Extent Legally-binding contract Timing Written proposals establish Delivery Budgets

  16. Stage 3 Research Design Designing the Research Project Sampling Design Pilot Testing

  17. Stage 4 Data Collection Data Characteristics • Abstractness • Verifiability • Elusiveness • Closeness

  18. Stage 5 Data Analysis and Interpretation Reducing data to manageable size Developing summaries Looking for patterns Applying statistical techniques © 2002 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin

  19. Research Overview Executive Summary Research Report Technical Appendix Implementation Strategies Stage 6 Reporting the Results

  20. The Research Overview Problem’s background Summary of exploratory findings Research design and procedures Conclusions

  21. Research Process Issues • The Favored-Technique Syndrome • Company Database Strip-Mining • Unresearchable Questions • Ill-Defined Management Problems • Politically Motivated Research

  22. Everything must have a beginning Source: Cooper R. D. & Schindler, S. P. (2006). Business Research Methods 9e. McGraw.Hill

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