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There is always …

There is always …. A more spectacular view A more interesting castle Better food A superior museum A more tastier beer. A context. A global context: Increasing globalisation Increasing regionalization A competitive context:

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There is always …

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  1. There is always … A more spectacular view A more interesting castle Better food A superior museum A more tastier beer

  2. A context • A global context: • Increasing globalisation • Increasing regionalization • A competitive context: • How to create a good place to live for the own rural inhabitants? • How to create a good place to work fot the own rural inhabitants? • How to create added value from visitors out of the own region? Everybody wants…

  3. The question How to realise your own region in a European competitive context? Jan Van den Berghe (SPK) en Erik Verhaert (VLM)

  4. What I heard today (WS 1) • Two point of views: • entrepreneurs: my product or service and how to link it on sense of place? • organisations: how can we sell our region as a touristical product and how can we support the entrepreneurs in this? • The big question: what is the content of my region?

  5. What I read today (WS 1) • The questions of entrepreneurs: • funding support • communication on the region and on the products • support on official problems (legal problems, burocraty) • The questions of organisations: • more initiative with the connection between product and region • be ambassador

  6. The question and an example

  7. Sense of place: (a part of) the answer • Step 1: landscape, heritage and nature (Have something): • Base of identity • Base of attraction • Base of rural economy • Step 2: sense of place (Feel something): • Believe the story (feel the own identity) • Know the story (knowledge aquisition) • The story for everybody (community building)

  8. Sense of place: (a part of) the answer • Step 3: Rural economic development (sell the place): • Tell the story (internal and external communication) • Entrepreneur the story (the authenticity of products and services)

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