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Welcome!

Welcome!. Tesla Motors June 2013. Introduction to Tesla. -Elon Musk | CEO and Chief Architect. Tesla Strategy.

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Welcome!

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  1. Welcome!

  2. Tesla Motors June 2013

  3. Introduction to Tesla

  4. -Elon Musk | CEO and Chief Architect

  5. Tesla Strategy 1. Develop a high-end, high performance sports car to prove that electric vehicles are both stylish and efficient. Use the sports car to develop core intellectual property and patents. 2. Introduce a premium sedan that competes with brands like BMW, Mercedes and Audi 3. Produce hundreds of thousands of low cost premium electric vehicles for mass adoption

  6. Tesla Product Strategy

  7. 0 - 60mph: 3.9 seconds • Driving Range: 244 miles • Base Price: $109,000

  8. 2100+ Roadsters 31 Countries 60,000,000 miles Millions of Electric Miles

  9. Model S - Most Awarded Car of 2013

  10. Tesla Sales Focus 1. Focus on monthly payments vs. total vehicle price 2. Engaging stores, low bar for test drives, simplified sales process 3. Stand behind the product with great warranties, service, and residual values

  11. Charging

  12. Model S Charging Vocabulary Tesla Mobile Connector 110V Outlet Twin charger(s) Tesla High Power Wall Connector 240V Outlet

  13. Model S Supercharging • Industrial grade, not available for home use • Up to 120 kW input • Up to 120 kW off-board charger • Bypasses on-board vehicle chargers • Fills battery directly

  14. Supercharging Growth

  15. Supercharging Growth

  16. Supercharging Growth

  17. THANK YOU!

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