Popular Radio: History of Technology

1. Popular Radio: History of Technology 1844: Samuel F.B. Morse introduces the telegraph: interrupt a wired electrical signal in code. 1873: James Clark Maxwell theorizes the electromagnetic spectrum. 1876: Alexander Graham Bell patents the telephone: modulated wired electrical signal allows for voice transmission. 1888: Heinrich Hertz sends first electromagnetic signal in the laboratory.

2. Popular Radio: History of Technology Guglielmo Marconi: First practical wireless telegraphy, 1894 Forms British Marconi, 1897 First signal across English Channel, 1899 First Transatlantic signal, 1901 Marconi monopolizes wireless telegraphy .

3. Popular Radio: History of Technology 1906: Lee DeForest refines the vacuum tube as the Audion (three elements); allows for amplification of the signal, increasing volume and distance. 1906: Reginald Fessenden sends first broadcast voice transmission (Westinghouse) from Brant Rock, MA. .

4. Popular Radio: Radio Corporation of America By 1914, Marconi Wireless of America dominates wireless telegraphy. In the wake of World War I, the U.S. government seizes all assets: patents and stations. In 1919, the government facilitates the formation of Radio Corporation of America, owned jointly by General Electric, Westinghouse, AT&T and the United Fruit Company to control wireless. David Sarnoff at the telegraph during the sinking of the Titanic. He is appointed general manager of RCA in 1921.

5. Popular Radio: The 1920s-1930s 1920: First licensed broadcast by KDKA, Pittsburgh (Frank Conrad for Westinghouse. 1922: First “commercial” broadcast (WEAF, NY) by AT&T, toll broadcasting. 1926: Establishment of NBC Red and Blue networks by RCA; AT&T gets out of broadcasting. 1927: Establishment of United Independent Broadcasters( becomes CBS with William Paley, 1928). 1934: Establishment of Mutual Broadcasting System (by remaining major independent stations).

6. Popular Radio: Legal Issues, 1912-1943 1912: First Radio Act in response to sinking of Titanic. 1919-1934: RCA is government monopoly in wireless. 1926-27: Government regulation of radio denied by Supreme Court: “Age of Chaos.” 1927: Radio Act establishes government regulation of radio: discretionary power 1934: Communications Act (F.C.C.) 1943: Duopoly Rules in wake of U.S. v. NBC. NBC forced to sell one network (Blue --> ABC) and CBS must loosen ties with affiliates.

7. Popular Radio: Programming 1920s-1930s: Development of most program formats: variety shows, dramas, series, serials (soap operas). Radio produces its own stars and programs, including Edgar Bergen and Charlie McCarthy, Jack Benny and The Lone Ranger. 1938: Orson Welles’ Mercury Theater of the Air presents “War of the Worlds” demonstrating the power of radio. 1940s: Radio becomes dominant in breaking news during WW II. 1940s: First disk jockey programs (lack of musicians): Make Believe Ballroom

8. Popular Radio: Technology to present Transistor (1947): Radio becomes portable Frequency Modulation (FM) invented by Edwin Armstrong (1933): reduced static and regularized channel size; eventually allows for easy adoption of Stereo for FM broadcasting (1962). Satellite delivery (NPR, 1972) allows for increased ease of national program networking and syndication Digital Audio Broadcasting (1990s): Digitized signals deliver “CD quality” sound.

9. Popular Radio: Programming 1. Localization of programming: use of recorded music and disk jockeys; local news predominates. 2. Localization of advertising: National ads went to television. 3. Top 40 formats: Limited playlists (replicates a juke box). 4. Rock ‘n’ Roll and the youth market 5. Discovery of FM (1967, Non-duplication). 6. Specialization in formats, daypart (mornings and afternoons), new forms of networking (limited). 7. Rebirth of national programming (1980s): Satellite delivery to provide programs for smaller markets; esp., Talk radio, sports

10. Radio Formats 80s Hits New AC (NAC)/Smooth Jazz Active Rock New Country Adult Contemporary (AC) News/Talk/Information Adult Standards/MOR Nostalgia Album Adult Alternative (AAA) Oldies Album Oriented Rock (AOR) Other All News Pop Contemporary Hit Radio All Sports Religious Alternative Rhythmic Contemporary Hit Radio Children’s Radio Rhythmic Oldies Classical Soft AC Classic Country Southern Gospel Classic Hits Spanish Contemporary Classic Rock Spanish News/Talk Contemporary Christian Spanish Oldies Contemporary Inspirational Spanish Religious Country Spanish Tropical Easy Listening Spanish Variety Educational Talk/Personality Ethnic Tejano Gospel Urban AC Hot AC Urban Contemporary Jazz Urban Oldies Mexican Regional Variety Modern AC

11. Alternative Radio • National Public Radio • Community Radio (Pacifica, KRAB Nebula) • Low Power FM Radio (LPFM) • Pirate Radio • Internet Radio • Satellite Radio (XM, Sirius)

12. Popular Radio: Current Trends • 1. Ownership limits lifted (F.C.C. and Telecommunications Act of 1996 encourages concentration locally and nationally: Clear Channel) • Programming homogenization: Increased specialization within a few popular formats (rock, country, etc.) leads to little overall diversity in available music and informational programming. • Satellite Radio: Will this form of signal delivery (better sound at increased use of electromagnetic spectrum) lead to the death of local radio broadcasting? • Digital Audio Broadcasting