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DMX Message Marketing On Hold from Sound Products, Inc. DMX Message Marketing On Hold from Sound Products, Inc. 4 Areas To Cover 1. Who We Are 2. How It Works 3. Why It Works 4. How Much It Costs 2 Questions to Answer 1. Is The Concept Right?
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DMX Message Marketing On Hold from Sound Products, Inc.
DMX Message Marketing On Hold from Sound Products, Inc. • 4 Areas To Cover • 1. Who We Are • 2. How It Works • 3. Why It Works • 4. How Much It Costs • 2 Questions to Answer • 1. Is The Concept Right? • 2. Will Marketing On Hold Pay For Itself?
WHO WE ARE • Sound Products is the largest franchise for DMX in the • country. Although we are a local independently owned • company, we provide service and support nationwide. • DMX offices from coast to coast and around the world • Service after the sale is our strong suit! • The most progressive and one of the largest • companies of our kind! • Over 120,000 clients with around 1,500 in our area • State of the art production studios located in Atlanta • Specialists in the field of Message Marketing
Sound Products helps business use their phones to communicate and market to their customers using an asset that they already OWN! “THEIR ON HOLD TIME!”
HOW IT WORKS: HOW IT WORKS • I begin by completing an initial scripting interview. • Within approximately 7 working days fromtoday, • your scriptwriter will fax or e-mail a copy of your • script for your feedback and approval. • You may choose a male, female, or both voice talents, • presentation style, and background music genre’. • We then combine the script, voices, and music • together in our state of the art multi-track digital • production studios. • Once you have approved your script, we will have • your new production on it’s way to your business • within 10 working days.
GETTING THE MESSAGE TO YOUR PHONES • Digital message player from PREMIER • TECHNOLOGIES, Ruf2704 - no sound degradation • Remote download - shares an existing fax line. No • cassettes to get lost in the mail or have to install • Zero gap technology insures no silent spots as the • message loops back over. • Since the player is all digital, there are no moving • parts to wear out, no tape heads to get dirty, etc. • Equipment is warranted parts and labor for as long • as you are a client of Sound Products.
WHY IT WORKS • Sound Productsclients realize that time is money! • According to AT&T the average business places • 7 out of 10 callers on hold for around 45 seconds. • at a time. You may be higher or lower than that, • however………………….. • If you ONLY place two to three callers on hold an • hour for 45 seconds at a time, over the course of a • year, that would add up to: • more than 6000 callers • and over 75 hours of time! HOW CAN YOU MAKE SURE THAT TIME IS WORKING FOR YOU?
MEET YOUR NEWEST SALESPERSON! HOW IT WORKS: As you can see, your on hold time is an ASSET that you already own……. Sound Products Message Marketing will put it to work for you.
Asset Comparison If this were your billboard, would you…… Acme Sign Company ….leave it blank?
Asset Comparison Acme Sign Company That’s what happens when you leave your callers on hold to silence.
Asset Comparison If this were your billboard, would you…. Advertise for your competition! Acme Sign Company ………...advertise for your competitors?
Asset Comparison Advertise for your competition! Acme Sign Company That’s exactly what happens when you play the radio on hold.
Asset Comparison If this were your billboard, would you…. Acme Sign Company ….put a pretty picture on it?
Asset Comparison Acme Sign Company You could, but it would only take up space….not give you a return on your investment. And that’s what you get with music only on hold.
Asset Comparison ? Acme Sign Company Of course, the best way to use your asset is to…………...
Asset Comparison MY BUSINESS! Acme Sign Company PROMOTE YOUR OWN BUSINESS with Sound Products Message Marketing On Hold!!!
WHAT COULD YOUR BILLBOARD SAY? • Enhance your image • Cross Promote new products or offer specials • Educate • Reduce caller hang-ups. AT&T found that 50% of • callers left on hold hung-up in less than a minute! • Yet, the North American Telecommunications Assc. • found that 84% of callers prefer on-hold messaging. • Reinforce other marketing programs • Promote new offers, financing options, special sales • Recognize star employees • Announce community news • Share Trivia
HOW IT WORKS: KEYS TO MAKING IT WORK BE SPECIFIC WITH YOUR MESSAGES Maximarketing found that 16.2% of callers made a purchase as a result of something they heard on hold! CHANGE YOUR MESSAGE REGULARLY
AT THIS POINT, ASK YOURSELF, IS THE CONCEPT RIGHT FOR YOUR BUSINESS? Other than price, based upon what you have seen and heard so far, does Sound Products Message Marketing On Hold make good sense to you?……... Then let’s look at the cost……. FOR LESS THAN THE COST OF A POSTAGE STAMP YOU CAN DELIVER YOUR MESSAGE WITH IMPACT TO A TARGETED CAPTIVE AUDIENCE EVERY TIME!