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PHOTOLAB EXPRESS. Presentation. Why PhotoLab Express?. Market Leader in Independent Retail Locations. Over 1000 kiosks installed nationally. Sony’s largest buyer of 6x8 media, globally 135 Service Centres around the country. PhotoLab Express Growth – Independent Retail Locations.

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  1. PHOTOLAB EXPRESS Presentation

  2. Why PhotoLab Express? Market Leader in Independent Retail Locations. Over 1000 kiosks installed nationally. Sony’s largest buyer of 6x8 media, globally 135 Service Centres around the country.

  3. PhotoLab Express Growth – Independent Retail Locations

  4. PhotoLab Express in Supermarket • Become a destination location for processing of instant digital photos. • Attract business away from competitors. • Create true convenience and an enhanced service for customers. • Competitive instant print price.

  5. PhotoLab Express in Supermarket Demonstrates to customers that you are serious about the service. Excellent return. These kiosks can generate more than 20% gross profit. If they don’t, we will remove them. Instant prints drives traffic into your store. Customers don’t have to wait at kiosk for processing of prints.

  6. PhotoLab Express in Supermarket Customers select prints, choose groceries and pay for both on the way out. Multi-kiosk provides redundancy for service issues. Faster printing of photos – Only 2 seconds per print. Customers want to shop and print photos at the same time.

  7. PhotoLab Express in Supermarket Kiosk configuration and repayments are designed to give you a GP of +20%. No outright purchase necessary. Consumer pays 29c for 4x6 prints, but you buy the print at just 16c. Kiosk configuration is customised for your store and foot traffic

  8. PhotoLab Express in Supermarket • Editing features and red eye are included. • 12 months parts and labour warranty. • Delivery, installation and training included. • All kiosks are remotely monitored. • In-house Help Desk provided.

  9. Q: Have you used the kiosks in this store before? A: 26% - YES Q: Is it convenient to shop and order your prints at the same time? A: 98% - YES Q: Would you regard the print prices as value for money? A: 100% - YES Q: How would you rate the quality of prints 1 (poor) 10 (exceptional)? A: 99% Gave a rating higher than 7. 65% gave a rating of 10. Q: Did you also shop here while getting your prints? A: 78% - YES Q: Do you feel the software is simple to use? A: 97% - YES Q: Would you prefer to order your prints from home and collect from this supermarket, or just process your prints while shopping? A: 92% While Shopping Q: Do you shop at other places that have a photo kiosk installed? A: 29% - YES Q: Are you more likely to shop here now there are photo kiosks installed? A: 86% - YES Q: Will you continue to use these kiosks when you shop here? A: 100% - YES Q: Before these kiosks were installed, where did you used to get your prints? Kmart - 25% Big W - 22% Harvey Norman -16% First time ever printed - 16% Rabbit Photo - 12% Other -5% Customer survey sample was 150 customers during period 11.02.2008 – 18.02.2008. Photolab Express Survey

  10. Kiosk Dimensions Overall Height 1435mm Body Width 385mm (410mm door open) Body Depth 555mm Printer Dimensions Overall Height 356mm Body Width 280mm Body Depth 462mm Kiosk Dimensions

  11. POS Material

  12. POS Material

  13. POS Material

  14. POS Material

  15. Photo Lab Express Configuration Setup

  16. Contact Details 1st Digital Pty Ltd A.B.N. 13 079 886 123 Unit C 31-33 Sirius Road, Lane Cove West, NSW 2066 Tel: 1300 761 170 Fax: 1300 731 865 Web: www.1stdigital.com.au Your Photo Lab Express Representative is: ............................................................................

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