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Top 10 Reasons Podcasts Fail

Top 10 Reasons Podcasts Fail. (and how to avoid a similar fate.). @carterharkins. Podcast FACTS:. Hundreds of new podcasts start every week* Vast majority will not make it to their fifth episode.* #1 reason cited by ex-podcasters: TIME. #2 reason: NO GROWTH IN AUDIENCE SIZE

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Top 10 Reasons Podcasts Fail

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  1. Top 10 Reasons Podcasts Fail (and how to avoid a similar fate.)

  2. @carterharkins

  3. Podcast FACTS: • Hundreds of new podcasts start every week* • Vast majority will not make it to their fifth episode.* • #1 reason cited by ex-podcasters: TIME. • #2 reason: NO GROWTH IN AUDIENCE SIZE • #3 reason: COMPLEXITY (*source: Podcast Pickle)

  4. Top 10 Podcast Killers • Poor top-level show concept. • Impatience with rate of growth. • Inconsistency of releases. • Too slick or marketingishy. • Failure to seek audience involvement. • Too many technical roadblocks. • Poor quality recording. • Overt sales agenda. • Corporate Culture Of Control. • Lack of primary channel marketing.

  5. 5 Common Podcasting Misconceptions • Podcasting is EASY. • Podcasting is Social Media. • Podcasting will save my business. • Podcasting is viral marketing. • Podcasts are only for Apple iPods

  6. 3 Reality Checks That Can Save a Failing Podcast • You must allocate resources to a podcast effort. (Time, Knowledge, Money) • You must remove all technical roadblocks between your podcast and your listeners. • The real ROI of podcasting is building a valuable feedback channel for your brand.

  7. Ending Snobbish Podcast Elitism! • How do I get your stupid content? (RSS snobbery) • Where is your freaking contact form? (intentional feedback channel neglect) • Quit wasting my time! (content-in-a-vacuum)

  8. Content Strategies: Thinking Beyond “Pure” Podcasting • The Determinate Series • One-Offs • On-Page audio/visual content • The Testimonial or FAQs Channel • Leveraging multimedia content across multiple projects

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