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Korean SIS Case Term Project

Korean SIS Case Term Project. 20011130 산경과 김대석 20021154 산경과 심영섭 20021116 산경과 태재웅 20021105 산경과 배경종. Contents. 1. Current state of E mart. 2. Success Factor. 3. Why didn’t Wal-mart succeed in Korea?. 4. Future of E mart. 5. Q and A. 3. Wal-mart. Price Earning Ratio.

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Korean SIS Case Term Project

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  1. Korean SIS Case Term Project 20011130 산경과 김대석 20021154 산경과 심영섭 20021116 산경과 태재웅 20021105 산경과 배경종

  2. Contents 1. Current state of E mart 2. Success Factor 3. Why didn’t Wal-mart succeed in Korea? 4. Future of E mart 5. Q and A

  3. 3. Wal-mart Price Earning Ratio # of Market Place in Korea 4. Future of E mart 1. Current State 2. Success Factor Current state of E mart

  4. 3. Wal-mart Sales Amount Market Share 4. Future of E mart 1. Current State 2. Success Factor Current state of E mart

  5. 3. Wal-mart 2006 year 2003 year 2004 year 2005 year 2006 year Brand Image of E mart Brand Image of Home plus 4. Future of E mart 1. Current State 2. Success Factor 4th place 13th place 4th place 3rd place 89th place Current state of E mart VS

  6. Contents 1. Current state of E mart 2. Success Factor 3. Why didn’t Wal-mart succeed in Korea? 4. Future of E mart 5. Q and A

  7. 3. K mart High-tech EDI system 4. Future of E mart 1. Current State 2. Success Factor Success Factor The distinguished transaction system between E-mart and Manufacturers • EDI automatically tracked inventory changes; triggered orders, invoices, other documents related to transactions • The information of the amount of sales, inventories and expected orders was shared within E-mart and Manufactures Reduced time • JIT product supply • Fresh product supply • Lower costs • for logistics Minimized Buffer stocks

  8. 3. K mart 4. Future of E mart 1. Current State 2. Success Factor Success Factor Which SIS? EDI (Electronic Data Interchange) The electronic exchange of business transaction documents over the Internet and other networks between supply chain trading partners (organizations and their customers and suppliers). EDI streamlined processes, saved time, and increased accuracy

  9. 3. K mart Localization 4. Future of E mart 1. Current State 2. Success Factor Success Factor Right size • Right size of display stands fitted to shape of Korean Local Mileage system • 5% of all amounts of receipt price returned to local agencies Double price compensation • Unless they guaranteed the lowest price among other discount marts, they compensated the double price of goods Fresh groceries • Compare to foreign discount marts sell industrial products mainly, E-mart offered fresh products chiefly Meet the needs of domestic customers

  10. Contents 1. Current state of E mart 2. Success Factor 3. Why didn’t Wal-mart succeed in Korea? 4. Future of E mart 5. Q and A

  11. 3. Wal-mart Failure 1 Failure 2 Failure 3 4. Future of E mart 1. Current State 2. Success Factor Slow start from legal conflict to patent Fail to localization Bad Location of Market Why Wal-mart Failed?

  12. 3. Wal-mart Patent dispute Failure 1 Failure 2 Failure 3 In 1995, wal-mart negotiated to buy their brand It was 1999 that they first used their brand. In 1998, wal-mart bought “Korea Macro” 4. Future of E mart 1. Current State 2. Success Factor Slow start from legal conflict to patent Fail to localization Bad Location of Market They started their business late 1995 Wal-mart 1998 1999

  13. 3. Wal-mart 16 market places in Korea 16 12 11 10 9 4 14 8 7 5 3 2 6 1 15 13 Failure 1 Failure 2 Failure 3 4. Future of E mart 1. Current State 2. Success Factor Slow start from legal conflict to patent Fail to localization Bad Location of Market There was only 1 discount store in Seoul Some of the stores were located in outside Small # of market compared to E-mart.

  14. 3. Wal-mart # of market place increase 49 60 E mart 71 4. Future of E mart 1. Current State 2. Success Factor 16 15 2003 Wal mart Year 15 2002 2004 83 16 2005

  15. 3. Wal-mart Failure 1 Failure 2 Failure 3 4. Future of E mart 1. Current State 2. Success Factor Slow start from legal conflict to patent Fail to localization Bad Location of Market Wal mart failed because of these Warehouse Store Height Product packaging Wal-mart vs E-mart

  16. Contents 1. Current state of E mart 2. Success Factor 3. Why didn’t Wal-mart succeed in Korea? 4. Future of E mart 5. Q and A

  17. 3. K mart 4. Future of E mart 1. Current State 2. Success Factor Future of E mart Approach the customer needs! • One-stop shopping • Convenience • Individuality Push into the Chinese market • Saturation status in Korea. • Emotional Similarity • Maintain competitive price

  18. Contents 1. Current state of E mart 2. Success Factor 3. Why didn’t Wal-mart succeed in Korea? 4. Future of E mart 5. Q and A

  19. Q & A • ㅋㅋㅋㅋㅋㅋ

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