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A Spectrum of Markets. Activity #1 – Tacit Bargaining. Page 142 - Textbook. From Pure Competition to Pure Monopoly. Decreasing competition Fewer companies Increasing control over price. Perfect Competition.
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Activity #1 – Tacit Bargaining • Page 142 - Textbook
From Pure Competition to Pure Monopoly Decreasing competition Fewer companies Increasing control over price
Perfect Competition • Are markets in which uniform goods are bought and sold, and where prices are generally known • Competition between many buyers and sellers (no attempt to fix prices – price takers) • No barriers from entering a PC market. • Rare • Example: Stock Exchange & Farmers’ markets come closest to attaining PC conditions.
Monopoly • There is only one producer of a good or service and many buyers. • Examples: natural gas supply, electricity supply • “Price maker”-sole supplier • Usually government monitoring and intervention • Protect the consumer • Cartels/combines: an organization of independent producers that enter into an agreement to fix output or prices. Such agreements are usually illegal. • Not sustainable – illegal, high profits attract other firms
Oligopoly • A few firms supply most of the goods and services • Example: Steel and automobile markets • Ford, Nissan, Honda, Volkswagen • Homogenous Oligopoly – goods produced are of the same kind • A litre of gas at Shell is the same at an Esso station • Steel produced is indistinguishable • Differentiated Oligopoly – firms attempt to make their products distinctive/unique • Automobiles, tires, breakfast cereals
Oligopolies Continued… • Difficult to enter industry • Require large-scale operations for their manufacturing (huge capital investment) • Use advertising • Careful monitoring of other firms • Influences each others’ actions • Cooperation between firms lead to higher prices
Monopolistic Competition • Is a market situation in which there are many sellers providing a similar but not identical good or service. • Example: fast-food and haircuts • Some control over price • Entry into the business is relatively easy • Smaller start-up costs • Each firm has a “monopoly” over the product it serves and the way it is served.
Restricting Competition • 1. Through unfair competition • Large companies drop prices to drive out smaller companies. • 2. Cartels • Fixing output and prices • 3. Interlocking Directorates • Person on board of directors of a number of competing companies – policies coordinated to lower competition. • 4. Mergers • Combining of the assets of two companies into a single company. • 5. Holding Companies • A company that is set up to hold (or own) a significant proportion of the shares of other companies. (control activities of these other companies)
Activity – Group Puzzle! • Spectrum of markets table. • Re-creating figure 7.5
Activity #2 – Gas station game • Page 143 - Textbook
End of Chapter Questions • Page 151- 155 5. Parking lot 6. Gasoline Prices 7. A Mystery Story Case study: Coffee Prices
Khan Academy Videos • https://www.khanacademy.org/economics-finance-domain/microeconomics/perfect-competition-topic