1 / 14

C h a p t e r 12 & 13

C h a p t e r 12 & 13. Slide bahasan chapter ini ada 14 halaman Halaman 2 gambaran model dasar komunikasi Halaman 3 Integreted Marketing comunication Halaman 4 sd 9 Promotion, Advertising and Sales Promotion Strategies Sales Force, Internet and Direct Marketing Strategies

zorion
Download Presentation

C h a p t e r 12 & 13

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Chapter12 & 13 • Slide bahasan chapter ini ada 14 halaman • Halaman 2 gambaran model dasar komunikasi • Halaman 3 Integreted Marketing comunication • Halaman 4 sd 9 Promotion, Advertising and Sales Promotion StrategiesSales Force, Internet and Direct Marketing Strategies • Halaman 10 sd 13 Figure influence marketing firm • Slide bahasan chapter ini ada 14 halaman • Halaman 2 gambaran model dasar komunikasi • Halaman 3 Integreted Marketing comunication • Halaman 4 sd 9 Promotion, Advertising and Sales Promotion StrategiesSales Force, Internet and Direct Marketing Strategies • Halaman 10 sd 13 Figure influence marketing firm Flash by http://www.jhonhardi.com

  2. Chapter12 & 13Promotion, Advertising and Sales Promotion StrategiesSales Force, Internet and Direct Marketing Strategies • BuatOrang Lain MenjadiPenting • hafalkannama • janganberkata, “Andasalah!” • beripenghargaan yang jujurdantulus • JadilahPendengar • Yang Baik • respon non verbal • parafrase • mengundangkontribusi • memikirkanimplikasi • berempati • Kalau Ingin Madu, Jangan Tendang Sarang Lebah • mulailah dengan ramah • bangkitkan minat pada diri orang lain • usahakan orang lain segera berkata ‘ya’ • kalau Anda salah, cepat akui dg simpati • cobalah melihat dari sudut pandang orang lain Komunikasi Flash by http://www.jhonhardi.com

  3. Chapter12 & 13Promotion, Advertising and Sales Promotion StrategiesSales Force, Internet and Direct Marketing Strategies Dalambaurankomunikasipemasaranterpadumencakup : Promosipenjualan Periklanan Public relations Personal selling Direct & online marketing Flash by http://www.jhonhardi.com

  4. M A R K E T I N G P R O M O T I O N Chapter12 & 13Promotion, Advertising and Sales Promotion StrategiesSales Force, Internet and Direct Marketing Strategies

  5. Chapter12 & 13Promotion, Advertising and Sales Promotion StrategiesSales Force, Internet and Direct Marketing Strategies PromosipenjualanMenggunakanalatsepertidiskon, kontes, undian, kupon, premium, produksampel Contohiklan Flash by http://www.jhonhardi.com

  6. Chapter12 & 13Promotion, Advertising and Sales Promotion StrategiesSales Force, Internet and Direct Marketing Strategies Contoh iklan • b. Periklanan • Presentasipublik • Menawarkanpesankepadabanyakorang • Pervasiveness • Melakukanpengulanganpesanbagicalonpelanggan, danpelangganbisamembandingkandenganproduk lain • Amplified expressiveness • Memberikanpeluanguntukmendramatisasiproduknyamelaluiefeksuara, gambar, warna, bentukdantatacahaya. Flash by http://www.jhonhardi.com

  7. Chapter12 & 13Promotion, Advertising and Sales Promotion StrategiesSales Force, Internet and Direct Marketing Strategies • Public relations • Kredibilitasperusahaan • Kemampuanmenjangkauaudiens yang cenderungmenghindariiklandanwiraniaga • Menanganikomplainpelanggan Flash by http://www.jhonhardi.com

  8. Chapter12 & 13Promotion, Advertising and Sales Promotion StrategiesSales Force, Internet and Direct Marketing Strategies Personal selling Personal confrontation Terjadirelasilangsungduaataulebihpihakdandapatsalingmengamatireaksimasing-masing. Cultivation Memungkinkanterjadinyahubungan yang akrabantarawiraniagadenganpelanggan. Response Situasi yang seolah-olahmengharuskanpembeliuntukmendengar, memperhatikanataumenanggapiwiraniaga Flash by http://www.jhonhardi.com

  9. Chapter12 & 13Promotion, Advertising and Sales Promotion StrategiesSales Force, Internet and Direct Marketing Strategies Flash by http://www.jhonhardi.com

  10. Chapter12 & 13Promotion, Advertising and Sales Promotion StrategiesSales Force, Internet and Direct Marketing Strategies Flash by http://www.jhonhardi.com

  11. Chapter12 & 13Promotion, Advertising and Sales Promotion StrategiesSales Force, Internet and Direct Marketing Strategies Flash by http://www.jhonhardi.com

  12. Chapter12 & 13Promotion, Advertising and Sales Promotion StrategiesSales Force, Internet and Direct Marketing Strategies Flash by http://www.jhonhardi.com

  13. Chapter12 & 13Promotion, Advertising and Sales Promotion StrategiesSales Force, Internet and Direct Marketing Strategies Flash by http://www.jhonhardi.com

  14. TERIMA KASIH Flash by http://www.jhonhardi.com

More Related