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Social Media Marketing

Social Media Marketing. Lecture 2 Blogging. Jing Demo. Demo of 3 ’ video creation on Jing. Setup Your Business. Write a one page business overview Select a product/service category Create brand name Define target audience Set Objectives for your SM Use the above as your first blog post.

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Social Media Marketing

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  1. Social Media Marketing Lecture 2 Blogging

  2. Jing Demo • Demo of 3’ video creation on Jing

  3. Setup Your Business • Write a one page business overview • Select a product/service category • Create brand name • Define target audience • Set Objectives for your SM • Use the above as your first blog post

  4. Setup Your Business • Email me (coursari@msu.edu) with subject SMM your links to: • Facebook Profile & Page • Twitter • LinkedIn • Blog URL • Share a dropbox folder • Register here: http://db.tt/RqMl3PT • Upload Jing movie by Friday March 2 23:59

  5. Blog Example

  6. Our Course Blog • http://iesegSMMss12.wordpress.com/

  7. Blogging Checklist • Posts & Comments • Tags / Tag Cloud • Twitter • Blog Stats • Akismet • Blogroll / Links (with images) • Polls • Calendar • Pages

  8. Dr. C’s Top 10 Blog Tips • Post regularly • Breaking News (& news coverage) • Photos & Videos • Interviews (experts, board members, community) • Allow comments & Reply - Positively / adding value • Link to other SM (get more fans & followers) • Share value-adding resources

  9. Dr. C’s Top 10 Blog Tips • Have a Usable Design - Easy to Use, Useful, Attractive, & Appropriate • Use Widgets • Allow sharing • Provide email updates & Setup RSS feed • Use Polls to drive up interactivity/engagement • Ask supporters to donate

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