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Support for Humanitarian Programs On the Ground SUPPORTED THROUGH DFID BY

. Support for Humanitarian Programs On the Ground SUPPORTED THROUGH DFID BY. CDAC Goals. Members aim to improve their two-way communications with affected communities by Combining communications platforms for greater effect

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Support for Humanitarian Programs On the Ground SUPPORTED THROUGH DFID BY

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  1. . Support for Humanitarian Programs On the Ground SUPPORTED THROUGH DFID BY

  2. CDAC Goals • Members aim to improve their two-way communications with affected communities by • Combining communications platforms for greater effect • Developing new responses, capturing lessons learned for improved communications practice • Promoting communications use within the humanitarian sector

  3. Active CDAC Partners in Pakistan

  4. CDAC Support Communications Strategies & your programs Audience research data Communication Strategies Expertise • National messages Local outreach • Local feedback National radio program production Link across broad local radio networks as needed Media campaigns Press release / conf.nc Radio PSAs, print ads …etc; much already covered • LOCAL DIALOGUE • for your programs • In: outreach programs, health facilities, child spaces, camps.. Staff Training (HQ , field) Set up local platforms; eg. - With local radio shows • - Targeted listening groups • - SMS contact databases • - Local media relations

  5. Local and National Radio (Internews, BBC) • Coordinated coverage of key issues • Reinforce understandings, local and national engagement • Support: • Specialist production on specific themes • Permanent audio files – for localized awareness-raising sessions, local outreach, etc. • LOCAL DIALOGUE • for your programs

  6. Listener Groups • Sustained local-level input, discussion, debate: awareness-raising • Across local networks, & reinforced by radio programs • On location: in camps, health care facilities, child-friendly spaces, etc. • Broadcast or pre-record • Feedback! – on general issues, on particular concerns • Support: • Training and Support for Listener Groups • Radio distribution methods and monitoring • LOCAL DIALOGUE • for your programs

  7. Local SMS Networks • Based on RELATIONSHIPS; reinforce local dialogue • Fast questions, fast alerts, fast awareness (use against rumors; for research; for notification of events; etc.) • Feedback! • Support: • Training and installation of your local SMS platform (Frontline SMS, other) • Protocols for SMS database use; maintain the relationship! • LOCAL DIALOGUE • for your programs

  8. Community Events • Community’s space, community’s terms, community’s words • Jirgas, forums, panels, etc. • Becoming radio programs and audio files: reinforce and re-use • Feedback! • Support: • Planning and radio program production • LOCAL DIALOGUE • for your programs

  9. Online Mapping (Ushahidi) • Real-time updates • Feedback!: facilities, trends, issues • Support: • Familiarization with Ushahidi systems and operation www.PakReport/Ushahidi • LOCAL DIALOGUE • for your programs

  10. Local Media Engagement • Currently: lack connection, local information void. Engage with local issues! • Manage the media relationship! • Build contacts, get updates out fast • Support: • Facilitate or run local media events: journalist trainings, press conferences, familiarization events (funding needed) • Localized SMS networks, through a trusted intermediary (Intermedia) • Overcome the information void: provide data and updates, eg. via Press Clubs • LOCAL DIALOGUE • for your programs

  11. Build your Audience! • Feedback means: communication is ongoing, it builds awareness and promotes change • You gain better trust and mutual understanding • You have an audience which will know you and hear you: if things change, if there’s a crisis • LOCAL DIALOGUE • for your programs

  12. Build your Audience! • You get input directly into your programs: what’s working, what needs to adjust • Your own outreach is faster, more connected, strengthened • You have managed, collated, real-time feedback from the ground – which supports your national-level strategy as well It’s work! But it also works. • LOCAL DIALOGUE • for your programs

  13. Information saves lives; dialogue supports dignity. CDAC’s role Planning, Training, Technology, and Direct Targeted Support • LOCAL DIALOGUE • for your programs

  14. . • . • LOCAL DIALOGUE • for your programs

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