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ADVERTISING

ADVERTISING. Diane Gibson WEBSTER HIGH SCHOOL. An Overview. Advertising is were a company is trying to persuade people to buy goods and services. An advertising agency is a marketing consultant. Trends in the Industry. PR agencies (place news items about clients in the media)

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ADVERTISING

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  1. ADVERTISING Diane Gibson WEBSTER HIGH SCHOOL

  2. An Overview • Advertising is were a company is trying to persuade people to buy goods and services. • An advertising agency is a marketing consultant.

  3. Trends in the Industry • PR agencies (place news items about clients in the media) • Direct Marketers (send out annoying junk mail) • Internet advertising (create pop-up or banner ads or design websites for clients)

  4. Departments • Public Relations • Marketing

  5. Advertising Account Manager Advertising Media Planner Senior Advertising Copywriter Senior PR Account Executive Career Tracks

  6. Compensation • There are several different forms but most common is a base salary plus commission on accounts brought in.

  7. Tips on getting hired • Keep a portfolio of class projects done. • Be willing to take an entry level position.

  8. National Major Players • J. Walter Thompson • BBDO Worldwide • Leo Burnett Worldwide • Grey Worldwide • McCann-Erickson Worldwide

  9. Can be a very rewarding job - stay focused. Can be a very stressful job - stay focused. Love/Hate Tips

  10. Courses to Take: • Intro to Business • Intro to Marketing • Marketing and Sports Entertainment

  11. Employers Who Will Hire • Kodak • Wegman’s • BUELL Advertising • These companies all have internships for high school students

  12. Two-Year College Monroe Community College A.S. in Business/Marketing

  13. Four-Year College Rochester Institute of Technology B.S. in Marketing

  14. Employers in Monroe County • Kodak • Wegman’s • Keller Advertising & Marketing Inc. • Jay Advertising Inc. • BUELL Advertising

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