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Promotional Instruments

Promotional Instruments. PROMOTION PLAN. Expro Engineering The Hague, November 2013 Martin Bitter Exportant Consultants. In Promotion you need :. A clearly defined “ Who buys my products ” (target) A well formulated “ What do I want to tell my customer” ( message ).

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Promotional Instruments

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  1. Promotional Instruments PROMOTION PLAN Expro Engineering The Hague, November 2013 Martin Bitter Exportant Consultants

  2. In Promotion youneed: A clearlydefined“Whobuysmyproducts” (target) A well formulated“What do I want totellmy customer” (message) Expro Engineering, The Hague, November 2013

  3. The Situation You are an exporter of asparagus. You have decided on your product – market combination. 3. You have identified a number of target customer groups 4. You now face the task of getting the attention of your target customers Expro Engineering, The Hague, November 2013

  4. What to promote? The product? The consumption ? A life style ? Expro Engineering, The Hague, November 2013

  5. The Targets Your: customers trade partners industry colleagues / association competitors suppliers financers ……… Expro Engineering, The Hague, November 2013

  6. The Goals What are your promotion objectives? Push Sales? Improve Image? Improve Reputation? Create Awareness? Find Partners / Customers? Show Opportunities? Create Interest? Expro Engineering, The Hague, November 2013

  7. BQI Foods Ltda Finestqualityfreshandpreserved asparagus • BQI Foods wants topromoteits export. • Whatwouldyou put in the promotion plan of BQI Foods? Expro Engineering, The Hague, November 2013

  8. GROUPWORK - ASSIGNMENT Get together in yourgroupand make a list of the thingsyouwouldliketo put in a promotion plan for the Bolivian Asparagus exporter……… Report back….. 12.00

  9. Elements of a promotion plan Expro Engineering, The Hague, November 2013

  10. The Plan Define what goal you want to reach or what reaction you want to cause Decide to whom you will communicate Define your message Define how you will do it Define what media you will use Define when you will do it CLIENT Expro Engineering, The Hague, November 2013

  11. MeasuringEffectivenesscommunication: AIDAS • attract Attention • raise Interest • create Desire • evoke Action • create Satisfaction AIDA : Opera by G. Verdi Expro Engineering, The Hague, November 2013

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