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AMM. CMC. What are we selling?. Marketing Management Service Digital marketing Social media marketing YouTube (Primary) Facebook (Secondary) Twitter (Secondary) Our flagship product is the Click Music Chart (CMC) Sales tool AIMRITE. How are we going sell our service? (POS). Online
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AMM CMC
What are we selling? • Marketing Management Service • Digital marketing • Social media marketing • YouTube (Primary) • Facebook (Secondary) • Twitter (Secondary) • Our flagship product is the Click Music Chart (CMC) • Sales tool • AIMRITE
How are we going sell our service? (POS) • Online • Offline • Events • Marketing our brand • Video Production (Shorts) • Marketing campaign
What industry? • Music and Entertainment (New Market) • EMEA music and entertainment market • Podcasting • Primary focus will be the African music industry
Where are we going to be providing our service? • Born global business enterprise • World wide audience • Canterbury • In future London, Lagos and Paris
Why are we offering this service? • Lack of awareness of the developing world music industry • Poor internet traffic in the developing countries • Africa is at the bottom of the marketing pyramid • Africa has a billion people averaging 14 to 25 years of age • Potential in the internet infrastructure • The growth of the Afrobeat Music industry
Who is our client? • Record labels • Aspiring artists • People • Millionaires • (Conduct a Stakeholders Analysis)