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  1. Learn Management the Easy Way with the Help of Downloadable Power-point Presentations - Learn at Your Own Pace. • The Presentation contains Animation. To View the Course please run the “Slide Show”. • You Can Run the Slide Show by Using any one of the following options: • Click on the “Slide Show” in top menu bar, OR • Press the F5 Key • Register Now& Download Your Set of6 Free Power-point Presentations with total of more than 1,000 Slides. ManagementStudyGuide.com

  2. Product Place Price Promotion Marketing Mix

  3. Objective • Explain what is Marketing Mix • Explain the 4 Ps and 4 Cs of Marketing Mix • Explain what is Viral Marketing • Explain Extended Marketing Mix • Explain 7Ps & 7Cs of Marketing Mix • Describe the Characteristics of Marketing Mix • Explain Marketing Planning Process • Explain AIDA • Explain SWOT Analysis • Compare Old-School vs. Predictive Marketing Mix Analysis

  4. Introduction ??? Look at the various questions that come into the minds of the marketing people at Helium. Helium Pvt. Ltd. is a major player in the field of cosmetics. Till now, it has majorly focussed on cosmetics related to skincare of men and women. However, now it intends to venture into the baby healthcare products.

  5. Introduction How should the new products be marketed / promoted to make an impact? What should be the products / services to be offered? Which areas should be first ventured into? What kind of pricing strategy should be followed?

  6. Introduction All of the above questions as well as several other questions pertaining to the marketing of a product or service can be answered through an understanding of the concept of ‘marketing mix’. Let us learn about ‘marketing mix’ and its role in marketing. How should the new products be marketed / promoted to make an impact? What kind of pricing strategy should be followed? What should be the products / services to be offered? Which areas should be first ventured into?

  7. What is Marketing Mix? • • • • • • • • ‘Marketing Mix’ refers to the primary elements that must be taken care of in order to properly market a product or service. Marketing mix is the combination of four elements: Product, Place, Price and Promotion. Hence, it is a term that describes the key elements used by an organization to help meet its marketing objectives. So, by altering the elements within a marketing mix, the offer you make to your customer can be altered. So, for a high profile brand, the focus on promotion is increased and whereas the weightage laid on price is decreased.

  8. Product - Customer/Consumer In the four Cs model, the product part of the Four Ps model is replaced by customer or consumer which shifts the focus to satisfying the consumer. PRODUCT

  9. Components of a Product Variety Quality Design • • • • • • Features Brand Name Packaging

  10. Different Kinds of Pricing of Product The different kinds of pricing of a product include: Credit Terms In retail, list price is regularly quoted to customers before applying discounts. List prices are usually the prices printed on dealer lists, invoices, price tags, catalogs, or dealer purchase orders Payment Period Discounts & Allowances List Price

  11. Setting a Price Discount Policy Society & Law Variant Prices Target Segment Society & Law Competition Cost Society & Law: Price should be set within societal norms and legal framework defined by state and national laws

  12. 1 • 2 • 2 • 3 • 4 • 5 • 6 • 7 7Ps & 7Cs

  13. Achieving the Right Marketing Mix The right marketing mix can be achieved by: First, choosing the product that meets the identified need of the target segment Second, the right distribution channel is used to make the product available Fourth, the price platform is acceptable to the customer & firm Third, the firm undertakes eye catching promotion

  14. Inter-relationship between Components of Marketing-mix Hence, a marketer has to consider these inter-relationships and then design an optimum marketing mix which takes care of both customers’ satisfaction and organisational objectives. An example of an inter-relation can be seen in that tools of promotion depends upon the nature of product, the price that can be charged for that product, and the process through which it would reach the consumer. The four elements of marketing mix, namely: product, price, promotion and place are related with each other.

  15. Learn Management the Easy Way with the Help of Downloadable Power-point Presentations - Learn at Your Own Pace. Just Download the Presentation and Run the Slide-Show. This is a DEMO Course On – Marketing Mix. The Complete Course Consists of 96 Slides. Click here to Register Now& Download Your Set of6 Free Powerpoint Presentations with total of more than 1,000 Slides.75 Courses Added So far with more than 15,000 Slides+New Courses Added Every Week. – Click here to Go to All Courses ManagementStudyGuide.com

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