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5Ps Marketing & Consultancy

How to use digital marketing to grow your business - acquire, convert and retain customers.<br><br>For More Information Call Us at 973-13678999 or Visit Our Website http://www.5ps-mc.com/

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5Ps Marketing & Consultancy

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  1. Join us on a digital marketing journey to discover how your business can benefit from the DMtools. INNOVATIVEI ADAPTIVEIAFFORDABLE

  2. 7 Digital MarketingServices Google Analytics/ Customer Feedback Social Media Marketing Content Marketing Email Marketing Ad Campaigns Website SEO

  3. Acquire Customers Convert Customers Retain Customers Portfolio of digital marketing services to choosefrom Website GoogleAnalytics Content Marketing– Articles,Blogs SearchMarketing SEO/PPC SocialMedia Marketing Socialcustomer service Reputation monitoring Sociale-Commerce, apps Adcampaigns Customerfeedback Social contests& deals Net promoterscore analysis EmailMarketing

  4. 5challengesfacedindigitalmarketingthatwetakecareof • Lack ofTime • You are always wishing you had TIME to manage social media & digital marketing • Trial &Error • Depending on guesswork & trials to deliver results • Unable to KeepPace • Not able to be up to datewith new digital tactics that deliver real results • Lack of Content • Not having the time or resources to create relevant content • Lack of Database • Not knowing how to createa custom audience of social media followers

  5. WEBSITES DESIGN | SEOOPTIMIZATION

  6. Starting point of digital roadmap Website – your brand presenceonline Website is your identity, your brand online. Building a user friendly website is the firststep to digital marketingsuccess WEBSITE 67% of website users claim they are more likely to purchase from amobile friendlywebsite Techniques that actively encourages your visitors to buy yourproduct/service E- COMMERCE RESPONSIVE DESIGN Companies with landing pages generate moreleads LANDING PAGES

  7. E-commerce platforms - Take your business wherever you go with your own custombranded and mobile friendly e-commerce site at veryaffordablerates. We willassistyouinsettingupyourvirtualstorestepbystep. Wehelpbusinessestotapintotheupwardtrendinonlineshopping which continues to grow witheach passing year. Sellingonline simplified Omnichannel isthe newnorm Spend 3 timesmore • 85% of online shoppersstart a purchase on one device and finish on another, according toGoogle. • Multi-channel shoppers shop more often and spend over 3 times more thanyour single channelshopper.

  8. SEO TECHNICAL OPTIMIZATION| ON PAGE & OFF PAGEOPTIMIZATION

  9. SEOProcess Content updates TechnicalSEO optimization Keyword research Websiteaudit InGooglekeyword searchresultsif yourbranddoesn’t appear inthefirst page youarelosing newcustomers Off page optimization– linkbuilding Monthly reports SEO submission On page optimization

  10. ENHANCEDTRAFFIC • Top positions in a search engine receive the majority of clicks and impressions which eventually leads a business to climb the ladder ofrankings. BETTERROI • We effectively track each aspect of our SEO strategy let it be increase in traffic,rankings, conversions, etc. Our spot-on analytics acquire demographic information along with other engagement metrics of users Benefits of SEO REACH QUALITY CUSTOMERS • Webelievethetrafficproducedby SEOisfarmore effectivelyqualifiedforturningpotentialcustomers and repeat sales as compared to other marketing and advertisingforms. BETTER SITEUSABILITY • Ourspecialistsworkvigilantlyto rearrangeasite’slinksandoverallarchitecturetomakeiteasierforit to be located andnavigable. BRANDAWARENESS • We believe a site which lists on the first page of a search engine is able to relate toa better brand awareness,trust,andcredibilityinthemindoftheusers.

  11. CONTENTMARKETING CREATE GREAT CONTENT – TOPICAL &EVERGREEN

  12. ContentMarketing -critical success factor in digital marketing Content is King. Good powerful content, be it words, videosor pictures, attract consumers and establish your brand Viewers are12% more likely to buy a product after watching a productvideo. Creativephotos enhance your brand visibility and awareness Companies that blog have 434% more indexed pages bysearch engines and inboundlinks Businesseswhich use Infographics grow in trafficon an average of 12%, morethan those whodon’t Content Blogging, Newsletter Videos,Photos Infographics

  13. Content Guide for SocialMedia Social media is the most powerful platform where you can market your business and increase its brandvalue • Behind the scene photos, Quotes, Questions, BlogPosts, Announcements,Videos Facebook • Blog Posts, Curated Content, Quotes, Industry News,Announcements, • Videos, Live TweetingEvents Twitter Instagram LinkedIn Pinterest SnapChat • Product Photos,Quotes • Company News, Industry News, Curated Content, Quotes, Industry Relevant Statistics,Trends • Product Photos, Infographics, Quotes, Blog Post, CuratedContent • Product Photos, ShortVideos

  14. SOCIAL MEDIAMARKETING WORKSHOPS FOR CLIENTS / SOCIAL MEDIAMANAGEMENT

  15. Social Media Workshop /Training Whenitcomestosocialmediamarketingthereare 2options–manageitin-houseoroutsourceittoa professional digitalmarketing agency. Both the options need trained staff to manage socialmedia. TRAINING/ WORKSHOP We provide customized hands-on training/workshop for client’s in-house staffto manage socialmedia Training modules are designed for Facebook, Instagram, LinkedIn,Twitter. Training for other platforms can be given onrequest Each module’s duration varies from 2-3 hours with Q& A. Facebook /LinkedIn – 3 hours; Instagram / Twitter - 2hours One month’s FREE consultation is provided after the training as additionalsupport Based on your needs and requirement a customized quote that fitsyour budget canbegiven. Discuss with us your training needs andbudget.

  16. Social Media Workshop /Training TRAINING/ WORKSHOP CONTENT An overview of social mediaplatforms -How to create a profile or auditan existing profile -Understanding the main features and how touse it -Contentstrategy–whattopost,howtocreate,howoftentopost,whento post -Creating a campaign - deciding campaign objectives, customaudience creation, budget finalization, getting creatives right,content creation -Evaluation andanalytics

  17. Social MediaManagement AnalyzeResults Social paidad campaigns Posting ContentCreation How your socialmedia will bemanaged EditorialCalendar Objectives ProfileAudit

  18. Social Media ManagementProcess How your social media accounts will bemanaged Client gets to finalize how much they would like to spend on social media management everymonth. • New account creation or existing profile audit, streamlining and optimizing the profiles • Discuss with clients tounderstand their objectives and expectations • Prepare content plan and editorialcalendar • Contentstrategy–whattopost,howtocreate,howoftentopost,whentopost • Create campaigns - deciding campaign objectives, custom audiencecreation, budget finalization, getting creativesright • Evaluation and analytics report everymonth • Choose from two payment options : pay per post or pay a monthlyfee. • Additionalbudgethastobekeptforsocialads

  19. EMAILMARKETING SUBSCRIBER LIST SETUP/ SEGMENTATION/ANALYTICS

  20. EmailMarketing It is an inbound marketingchannel and permission based. Types of email: Specialoffers It is most effective in deliveringquality content directly to the inbox of those who have already given you the consent to receive yourinformation. Advertisements Newsletters A properly planned email marketing campaign will pull people towards your company andproduct. Productupdates Eventinvitation First step is to start building upyour subscriber list and the best place to start is your existing customerbase. Announcements

  21. EmailMarketing • We will help you in: • Starting a subscriber list through lead generationtactics • Database setup • Email design with qualitycontent • Automated email deliveryusing email serviceproviders • Testing • Analytics ofresults Types of automated email that could besent: Welcomeemail Confirmationemail Abandoned cartfollow up Thankyou

  22. DIGITAL ADCAMPAIGNS GOOGLE ADWORDS / SOCIAL ADS / DISPLAYADS

  23. Digital AdCampaigns Based on your business objectives we can create campaigns to achieve your goals. Display Ads – Banner ad, Leaderboard, MPU,Skyscraper GoogleAdWords The types of ads you can considerare: 1. Google AdWords in search results pages Social Ads – Ads in Facebook , Instagram, Twitter,LinkedIn 2. Social ads – inFacebook, Instagram, Twitter,LinkedIn Set a budget that is affordable to you. When you are trying ad campaigns for the first time start with a small budget and increase it as you start seeingresults 3. Display ads in Google Display Networkwebsites

  24. RESEARCH &ANALYTICS GOOGLE ANALYTICS / SURVEYS / MYSTERYSHOPPING

  25. GoogleAnalytics Google Analytics tracks and reports your website traffic. Using Google Analytics we help you gain insights into your user’s journey from where they came to howthey behaved on your site through webanalytics. We will also look at setting up a Google Analytics account, basic settings and installing the tracking code on your website.

  26. Google AnalyticsReports There are 4 GoogleAnalytics reports you canhave: Audience (Who your audienceare) Audience Acquisition Behaviour Conversions Acquisition (How did they come toyour website) Behaviour (What did they do onsite) These reports will give you a better understanding of your customer behavior and you can customize your marketing activities to achieve better results. Conversions (Whether they converted onsite)

  27. Customer feedbackmonitoring Do you know what your customers say aboutyour #1 product /service? Do you know what factors are considered importantby yourcustomers? 4 Important questions all businesses need toanswer #2 Do you know what is your Net Promoter Score?– Likelihood of recommending you, themost important #3 growthindicator Do you know whether customers will consider youfor #4 futurepurchase?

  28. Why is it important to take customerfeedback? #1 It is a known fact that it is more expensive to get a new customer than to retain anexisting customer. So do you know whether your existingcustomers are happy with you? #2 One of the easyways to grow your business is fromyour existing customer base. So do you knowyour Net Promoter Score, the most important growth indicator score ? It is the willingness to recommend your business toothers. #3 The existence ofany business isits customers.All decisions are saidto be taken with the best interests of customers inmind. So before you take importantdecisions related to business do you minimize your risk by taking your customer’s feedback?

  29. How customer feedback isgathered Questionnaire PowerPoint actionable reports with charts Tele- surveys/ Face to face Mystery shopping /dining Methodology Sample size ResearchDesign TypesofResearch Findings Customer satisfaction studies / brand perception studies / lifestyle analysis / market share analysis / market attractivenessanalysis

  30. 4 reasons that make us different from otherconsultancies • We are a B2H (Business to Human)consultancy • When you assign a project to us we knowhow • important it is to you. We don’t put anyrestriction or end date on the support we provide once a project isstarted. • We believe in working as your back office team,as your reliable and reassuringpartners. • Whether it is future updates or amendments you mightneedwewillalwaysfindtimetogetitdoneas we function as a location independentteam

  31. CLIENTS A GLOBALFAMILY

  32. BAHRAIN Digital Marketing forBahrain Social MediaManagement This Month, Woman This Month,thebhrg.com Website Redesign, Content Development www.abirachkar.com Social MediaManagement

  33. DUBAI GERMANY Branding, Stationery design, Website, Content Development, Social Media AccountCreation Website Redesign to eCommerce Platform inMagento INDIA PLUS many clients in UK and US for website design and SEOservices Social MediaManagement

  34. CLIENTTESTIMONIAL:

  35. CLIENTTESTIMONIAL:

  36. Office 22, Bldg. 1269, Road 3227, Buashirah,Manama,Kingdom ofBahrain Phone:973-13678999 Mobile: 973-66330069 website: http://www.5ps-mc.com/

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