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6 Simple Steps to Organising a Successful Roadshow

In this ppt we describe the 6 Simple Steps to Organising a Successful Roadshow

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6 Simple Steps to Organising a Successful Roadshow

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  1. 6 SIMPLE STEPS TO ORGANISING A SUCCESSFUL ROADSHOW

  2. Introduction • Roadshow advertising is essential for the success of any business as it creates face-to-face relationship with the potential customers and thereby promotes the conversion of visitors into customers. • A perfect roadshow event will leave a long-lasting impression in the visitor’s mind. • Content is the major part of all roadshows. A valuable and engaging content can attract more customers and thereby can make your roadshow event more worthwhile.

  3. 6 SIMPLE STEPS FOR SUCCESSFUL ROADSHOW • Set your objectives and expectations • Select the locations and venues • Pick the right timing • Make it creative and engaging • Leverage contacts and sponsors • Promote and then promote some more

  4. Set your objectives and expectations • Organise a roadshow only if it aligns with your business objectives; companies that jump on the roadshow bandwagon without having the outcome in mind often have unrealistic expectations and end up wasting money. • Roadshows are a great marketing avenue, but it is not suitable for every business requirement. • Consult an experienced event management company if you are not sure how such events might benefit you.

  5. Select the locations and venues • Locations are of prime importance for your roadshow. • Select cities and pick venues that are easy to access and have a high concentration of your target audience. • If majority of your target audience have to travel more than 15 miles to get to your event, it may not be the ideal location. • If you are unfamiliar with the city, seek help of local tour operators or destination management companies.

  6. Pick the right timing • If you are choosing a busy time of the year, or holding your event when there are other famous events / festivals going on, your event might run into a roadblock. • Do your research on the locations and find the perfect time of the year for your event. • You don’t want to be organising a roadshow in Dubai in the middle of August in 50 degree Celsius heat or during the Ramadan, trust me!

  7. Make it creative and engaging • We have all been to boring roadshow presentations where sales teams regurgitate a pitch and presenters read the slides; thankfully that age is now coming to an end. • Today’s audience is smart but you still have just a few seconds to capture their attention and engage them. • Making your roadshows creative, experiential and fun, like this example of Sunsilk product sampling, will surely get you better results and brand awareness as compared to the usual salesy presentations.

  8. Leverage contacts and sponsors • Roadshows are a great way to generate awareness about your brand as well as promote your sponsors and partners. • If you are a bigger brand, provide a sponsorship opportunity for other brands to get involved but ensure it doesn’t take the focus away from your main objective. • For smaller brands, advertise the sponsorship opportunities and get in touch with your business groups and communities; you never know, other brands might be willing to sponsor your roadshow.

  9. Promote and then promote some more • There is no such thing as ‘too much promotion’! It is important to make noise about your event well in advance in the cities / locations where you’ll be exhibiting. • If you want to fill the event space with potential buyers, get the local press / bloggers / influencers involved before the event, create a well thought-out email RSVP and awareness campaign, leverage social media and get your sales superstars following up on warm leads. • A roadshow is a great sales opportunity, promoting it in advance will go a long way in making this opportunity count.

  10. Conclusion • Roadshow advertising is the only medium which can be both fun and professional so that your attendees will leave your event with a smile. Roadshows, if organised well, are a fast, flexible and cost-effective way of generating new business; and we’d like to stress on the ‘organised well’ part. In order to organize it well, there are many best roadshow advertising service in Madurai , from where one can seek help to run a successful campaign.

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