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Advertising Techniques

Advertising Techniques. "Hurry! Supplies are limited!". Make intellectually sounding claims. Ivory Soap is 99.44% pure!. Beautiful or exciting backgrounds make the viewer feel that if they had one, they too, could be there or have that experience. Have a great song that people will remember!.

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Advertising Techniques

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  1. Advertising Techniques "Hurry! Supplies are limited!"

  2. Make intellectually sounding claims Ivory Soap is 99.44% pure!

  3. Beautiful or exciting backgrounds make the viewer feel that if they had one, they too, could be there or have that experience.

  4. Have a great song that people will remember! Click HERE to see the commercial.

  5. Use an easy to remember slogan

  6. Use a famous person in the ad

  7. Got Milk? http://www.whymilk.com/index.htm

  8. Give something away

  9. Tell people they deserve it

  10. Tell people it’s good for them

  11. Learn More About It • How Stuff Works: How Ad Slogans Work http://www.howstuffworks.com/ad-slogan.htm

  12. Ad Slogans • Advertising Slogans Hall of Fame http://www.adslogans.co.uk/hof/ • Advertising Slogans Game 1 http://www.chapmanrg.com/ME/F_SLOGAN.HTM • Advertising Slogans Game 2 http://www.corsinet.com/braincandy/slogans.html • Top 100 Advertising Campaign http://www.adage.com/century/campaigns.html

  13. KFC http://www.kfc.com/ Hanes http://www.hanes.com/index.jsp Pepsi http://www.pepsi.com/current/index.html Nike http://www.nike.com McDonald’s http://www.mcdonalds.com I’d Like to Teach the World to Sing http://www.niehs.nih.gov/kids/musich.htm Resources Current as of 1/10/03

  14. Apple Commercials By Linda

  15. Experts agree, “Apples are 99.44% nutritious!”

  16. Eat an apple enjoy the day!

  17. Crunch, crunch, crunch, crunch, crunch, crunch Juicy and so sweet. Apples are so good for you And are fun to eat.

  18. Elvis says, “Apples get me all shook up!”

  19. Free seeds inside each Apple! Get yours today!

  20. Apples aren’t for everyone – - - • They’re for special people • - - • like you!

  21. Apples are a ‘pealing!

  22. Want to… Look good? Run fast? Learn lots? Eat apples!

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