The 2021 SEO Ranking Factors

1. The 2021 SEO Ranking Factors

2. Every single day, Google gets up to 5 billion searches. It’s a competitive environment where you will need to incorporate Search Engine Optimization strategies. But SEO is ever-changing, and you need to be updated; keep up so you don’t lose your rankings and not get your expected results. With that, here are the top SEO ranking factors in 2021: Fresh Quality Content As always, your content must provide value to the users. It should incorporate visual content that will complement what is written. Here, quality is more important than quantity. So, you don’t need to provide really long content, as long as it’s comprehensive. There’s also the Google Freshness Algorithm to think about. So, be sure to update old articles and continue creating new ones.

3. Backlinks Still on top of Google’s search algorithm are backlinks. Pay close attention to your backlink profiles. The more links you have from different high-authority sites, the better chances you rank higher on Google. These links send a “vote” to Google on how reliable your website is. Mobile Friendliness With more and more searches being done on mobile devices, Google’s mobile-first indexing significantly impacted SEO rankings. This is also the reason why mobile versions of websites are prioritised over desktop versions. What makes the mobile-first approach helpful and significant is that it provides users local search results through Geolocation. User Experience If your site is not user friendly and if the structure makes it hard for Google crawlers to navigate, then there are low chances that you’ll be ranking high. This is because the time users spend on your site is a factor that Google uses to determine that your site is reliable. Overall, you’ll need to make sure that your site is SEO friendly with a few tricks such as keeping your URLs short, incorporating keyword optimisation, and using only simple navigation. You may also eliminate duplicate content and generate a sitemap for better navigation. If you find trouble doing these tasks, you can always connect an SEO company in Brisbane, such as APE-X, to help you.

4. Loading Speed It goes to say that users are impatient. That’s why it’s critical to give them the information they need as fast as possible. Even a small difference in seconds can make your site rank higher than your competitors when it comes to ranking. So, be sure to prioritise site loading speed during website development. Site Trustworthiness Basically, Google doesn’t want to send its users to unsafe websites. So, if you haven’t moved from HTTP to HTTPS yet, then it’s time to do so now. Of course, there’s also the SSL certificate to think about if you really want to improve your rank. Site Authority Expertise, Authority, and Trustworthiness (EAT) are important SEO factors. While Google mainly depends on their algorithm during ranking, they actually have human raters that assess SERP quality, following EAT guidelines. Suffice to say, if you want to rank high, you have to show your authority in your industry to Google and its users. For most, SEO can be complicated. But if done right and with the right expertise, putting your business on the first results page of Google will be entirely achievable. And understanding these factors and putting them into action is the first step.