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Package and Design Evaluation Study for Product Launch

Survey requested to ascertain the latest market trends and perceptions of package & design evaluation amongst consumers and wanted to make informed decisions for product launch.

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Package and Design Evaluation Study for Product Launch

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  1. Package and Design Evaluation Study for Product Launch Product Study Type Online survey Instant formula food Geography USA Sample Size Per Wave 800 Target Group Mothers of infants aged 1 or less using baby food. 1

  2. What was the research requirement? • A multinational FMCG company developed a unique new product for the baby formula market as a part of their "Start Healthy Stay Healthy" program with the goal of developing the most innovative and trusted feeding solutions from birth to pre-school. • It sought consumer feedback and recommendation on some product names and design to decide on a new name and package design. • The client wanted to determine the likely incidence of purchasers and other qualitative feedback. 2

  3. How did Borderless Access take on the challenge? • We recommended conducting an online survey among the mothers. • The questionnaire was designed keeping in mind certain factors such as package design and name evaluation, ranking and imagery attributes, etc. to properly gauge interest in different brand names and package designs among the target audience. • We recommended undertaking concept diagnostics, with brand and desired imagery, ranking exercises and open-end rationales to assess consumer acceptance and potential. 3

  4. Outcome: • The study revealed that a majority of the name and package design evaluators reacted positively to the product concept as a 'no mess solution to formula preparation'. • 'Good Measure' brand name and unique package design with a 'Bird' emerged as a clear favourite across the board, best capturing the concept of the formula. • The client was able to advance with our recommendations and use the same to tap their target market more efficiently with this new product. 4

  5. Contact-Us CHICAGO, IL Tel : +1 312 720 0378 USA CALIFORNIA Tel : +1 818 358 4633 www.borderlessaccess.com UK LONDON Tel : +44 771 840 3458 Business Enquiries rfp@borderlessaccess.com marketing@borderlessaccess.com GERMANY MUNICH Tel : +49 (0) 176 650 94033 Connect with us DUBAI Tel : +97 150 137 3145 UAE INDIA BANGALORE Tel : +91 804 931 3800

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