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ON PAGE SEO CHECKLIST-2021

On-page SEO refers to the optimization of web pages by various practices like content optimization, keyword research, meta tags to rank higher in the search engine result page (SERP).

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ON PAGE SEO CHECKLIST-2021

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  1. ON PAGE SEO CHECKLIST-2021 Full Course on Digital Marketing-Join #1 Digital Marketing Institute India-AADME

  2. On-Page SEO [The Ultimate Guide 2021]On-page SEO refers to the optimization of web pages by various practices like content optimization, keyword research, meta tags to rank higher in the search engine result page (SERP).

  3. 1. Meta TitleMeta title plays a significant role in website ranking. If your title is satisfying, then only people bother to click on it. Most importantly, use keywords in your title. The title should be of around 50-55 characters as per Google’s modern algorithm. The contemporary settings of Google display title of length 50-55 characters (space included), and the rest hides. Avoid making the title too long. Keep the title short and simple.Syntax: <title>Your Title Here</title>

  4. 2. Meta DescriptionThe meta description tag is used to display the summary of your content for both the user and search engine. The meta description should be 150-160 characters because the search engine displays a description only up to 160 characters. It shouldn’t be too long. If your Meta description is good, there is a chance that your content can appear in the featured snippets of the Search Engine Result Page (SERP).Syntax: <Meta name=” description” content=” the description which you want to display”/>

  5. 3. User-Friendly URLsYour priority should be the user because if you can satisfy the user, that means you have already met the requirements of the search engine. Make use of SEO-friendly URLs and pay attention to the first three to four words of it because shorter URLs rank much better.

  6. 4. Keyword ResearchKeywords are an essential part of SEO. Keep checking the most searched keywords using the best SEO tools and post content only on them. You can use Google Keyword Planner, Keyword Everywhere, Ubersuggests.Target the keywords that have a search volume of 1000+ searches per month. You can target the keywords like Informative keywords (For example, SEO and Blogging), Transactional keywords (For example, keywords including ‘best’ and ‘top’ word), Location-Based keywords.Always add the keyword in your title and meta description.Full Course on Digital Marketing-Join #1 Digital Marketing Institute India-AADME

  7. 5. Use of LSI KeywordsLSI (Latent Semantic Indexing) keywords are a group of words that contain the focused keyword. LSI keywords can be synonyms or related keywords. For example, if the focused keyword is on-page SEO, its LSI keywords can be on page SEO techniques, on-page SEO checklist, on-page SEO tutorial, on-page SEO steps, on-page SEO guide, and more. LSI keywords are as relevant as the focused keywords. LSI keywords help Google Hummingbird Algorithm to understand what your content is about and how relevant it is. You can take the help of SEO tools like Google Keyword Planner and LSIGraph for LSI keywords.

  8. 6. Heading TagsHeading tags play a vital role in the content. Make use of the HTML heading tags H1, H2, H3, H4, H5, and H6. Out of these, the most important is the H1 tag. As a recommendation, you should use the H1 tag in the title. Because H1 tags help both the user as well as the search engine to understand your content. H2, H3, and H4 tags should be used in the subheading of the article. Headings make it easy for the reader to read the content. They provide a better structure to the page.

  9. 7. Inbound or Internal LinksInternal links are the hyperlinks from one web page to the other web pages of the same website. Including internal links can help you in bringing more traffic to your site.The main advantage of internal linking is that the readers stay on your website for a longer time. You are hence giving Google the idea that your website contains valuable content. As a result, Google ranks your website higher.

  10. 8. Outbound or External LinksExternal links or outbound links are the hyperlinks from one web page to the other web page of a different website. The informative and quality external links from your web page to other sites help Google to understand what your web page has quality content. Links are a source of bringing a majority of traffic to your website. You must be clear with the concept of link building if you want to survive in the race of SEO.

  11. 9. Image OptimizationOptimizing the image refers to reducing the size of the image without compromising its quality. Adding images are better for user experience. Image optimization is essential from the point of page load time. If the image size is large , then it takes times for the page to load and the user directly moves to another page from yours.For example, if the image size is 250 KB, reduce it to 30-50 KB. More importantly, the caption of the image should have a focused keyword.

  12. 10. Image Alt TagsAlt tags are nothing but description of an image. If due to low network connectivity or any other reason the image fails to load, the alt tag appears on the screen and displays some description about the picture.In simple words, the alt tag is the written copy of the image. It is always advised to use the relevant keyword in the image alt tag for the description.

  13. 11. Site SpeedThe present algorithm of Google consider site speed as a most important factor for website ranking. And to be honest, it’s right, because if your page load time is not up to the mark. Why do you think someone stays on your website for a single second? The site should load within 5 seconds. That’s the maximum time a user waits.You can boost the speed of your website through various methods. Some include image optimization, eliminate too many ads, reduce the redirects, and switch to faster hosting. My favorite is to use of the WP Rocket plugin to boost the site speed.Consider your hosting also for your site speed. Hosting can play a changing role when it comes to boosting the site speed.

  14. 12. Mobile-Friendly WebsiteAccording to a survey, around 60% of searches come from mobile devices. Hence, driving a majority of traffic towards your website. Mobile usage is going up day by day. Therefore it is essential to make the website mobile-friendly.

  15. 13. Canonical URL and TagsIt is used to resolve the problem with the duplicate URLs for the search engine.There are four versions of a domain:http://www.lazyearning.comhttp://lazyearning.comhttps://www.lazyearning.comhttps://lazyearning.com The domain name remains the same, but its versions differ. The domain name is always with HTTP or HTTPS, but it can be with or without the www.

  16. 14. Content-LengthThe most crucial factor which can become a significant reason for post-failure is content length. It is always recommended that your content length should be an average of 2000 words. A content with 1000 to 1500 words stands nowhere near the competitors. I suggest you write an article with 2000+ words for better chances of appearing in the top ten results.

  17. 15. Readability CheckUsers should be your priority. If your website can satisfy the user, that means it already has happy Google. Keep yourself in the place of the user and then create the content of your web page. Keep it short and straightforward. It should be easy enough for the user to understand.

  18. 16. Use Social Media ButtonsThough social media buttons are not compulsory as per the recent Google algorithm, it can, of course, help in bringing a lot of traffic and can indirectly help in boosting the rank. Indirect ranking here refers to the fact that it makes your website famous as well.Full Course on Digital Marketing-Join #1 Digital Marketing Institute India-AADME

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