ON PAGE SEO original ppt

1. On-Page SEO

2. On-Page SEO In The Digital Marketing Is The Process Of Continuously Optimizing The Particular Part Of The Website To Rank High on The Search Engines.

3. WHAT IS ON-PAGE SEO? • Anything You Can Do On The Part Of The Web-page Itself Improves The Ranking.

4. WHY IS ON-PAGE SEO IMPORTANT? • Google Rank Your Website, If Your Content Is Relevant To Searcher's Keywords And Requirements. • Searchers Always Click Those Relevant Links Which Can See First On The Search Engines (Like Google).

5. 8 Factors To Know About On-Page SEO

6. Here Are The 8 Main Factors About On-Page SEO: • Keyword research • Title tags • Meta description • URL Structure 5. Heading 6. Visual Tags 7. Robots.txt 8. Loading Speed Optimization

7. 1) Keywords Research • It Is The Easy Way To Reach User’s Questions And Give Relative Answers In The Easy Language So User Can Easily Understand. • In Short, You Need To Research And Targeting Users What To Search For.

8. Keywords Research Is The Main Part Of Onpage SEO. You Have To Know What Keywords Searchers Type On The Search Engines For Their Requirements. • Use Keyword Research Tool To Find Out The Proper Keywords With High Volumes And Use In Your Content, It Will Help To Rank Your Website In The Search Engines.

9. For Example - You Are Targeting A Keyword “On-Page SEO”, Then You Get More Options Of High Volume Searching Keywords In The Keyword Research Tool Like “On-Page SEO”, “On-Page Optimization” As You Can See In The Image.

10. 2) Title Tags • The Title Tag Is A Most Important Factor In On Page SEO That Tells Search Engines What Your Page About. Title Tag Should Be Unique And Relevant To Describe The Content Of The Webpage.

11. The Ideal Title Tag Length Is In Between 60 to 70 Characters Or Less And Contains The Proper Keyword You Are Targeting For.

12. To Make Sure That Your Title Tag Doesn’t Get Cut-Off On The Small Screens. • Title Tag Perform A Crucial Role In Any Of The Business. • Example : We All Know About "LENSKART", It Represents What They Sell For.

13. 3) Meta Description • Meta Description Is A Short Summaries Of Your Webpage That Appears On The Search Engine Results Page (SERPs). Optimize Your Meta Description With Relevant Keywords.

14. Meta Description Length Is Between 160 To 175 Characters. • To Write Well Organize And Well-Written Meta Description Which Serves Answers Of Searcher’s Query And Gets Them Click.

15. To Make Sure That Meta Description Doesn’t Get Cut On The Screens. • -It Is Better To Use Short Meta Description Than Using Long. • -A Description Should Call To Action By Using Relative Keywords To Encourage Users To Click On The Result.

16. 4) URL Optimization • URL Structure Should Be Short, Organized, Clean And Include Keywords For Helping Search Engines To Understand Your Page’s Content.

17. URL Optimization(Uniform Resource Locator) Specifies The Location Of Your Web page.  • A Well Crafted URL Provides Easy To Understand To Both Human And Search Engines That What Destination The Page Will Be About.  • URL Consists Of Domain Name, Protocol, And Path.

18. Use Short, Simple, Logical And Convey Meaning Words Used Is Considered The Best. • URLs Are The Powerful Tool For Achieving SEO Success. • Avoid Underscores, Spaces And Any Other Characters To Separate Words. Always Use Hyphens To Separate The Words Such As HTTPs And Dashes Instead Of Spaces.

19. 5) Headings • Header Tags Help To Organize The Content Of The Web-page Into Sections And Hierarchical Order (H1,H2,H3,..H6) Which Make It More Readable.

20. There are Six Type Of Heading Tags. Customize The Heading Tag And Subheading Tag In Appropriate Size As Per Shown In Above Image To Make Whole Content More Interesting And Easy to Read. • Headings Are Used To Organize The Information On The Page In To Proper Sections And Clear Subsections To Make Searchers Easily Find Out Their Queries and Requirements.

21. H1 Tag Is Title Of The Tag And Should Use Only 1 H1 Tag Per Page. • H2 Tags Are The Main Sections Of Your Content. A Well Optimized Page Could Have 2 To 20 H2 Tags Per Page. • H3 Tags Are Not Necessary Tags But If H2 Tags Have Required to Describe In Deep Then Use H3 Tags with Appropriate Keywords. • H4 To H6 Tags Are Not Getting More Readable And Also Doesn’t Have Much Value In SEO.

22. 6) Visual Tags • Images And Videos Make Your Page More Visually And Interesting For Visitors. It Should Be Relative To Content Of The Page And Should Be Compressed And Optimized For The Webpage So It Requires Less Loading Time.

23. Images Should Not Have Maximum Width For The Web Page And Compress Them To Reduce File Size Without Sacrificing Quality. • Higher Size Of Images Require More Loading Time To Open The Page. • Use Images To Illustrate The Concepts Of Your Page.

24. 7) Robots.txt • Robots.txt Is Used To Manage Crawler Traffic. Robots.txt Is A Text File With Instruction Which Tells Search Engines Which pages Should Or Should Not Index To Crawler. • These Instructions Are Specified By “Allow” Or “Disallow” Behavior.

25. You Don’t Need To Allow Search Engines To Crawl Every Page On Your Site Because Not All Of The Pages Need To Rank. • Sitemap Directive Is Tells Search Engines Where To Find Your XML Sitemap. • Sitemaps Include Pages You Want To Search Engines To Crawl And Index.

26. 8) Loading Speed Optimization • A Site That Is Optimized For Speed Can Help To Boost Your Search Engine Ranking. • Users Always Want To Go Where They Get Their Product Or Need Easily And Fast. If Your Web Page Loading Speed Is Too Much Then Users Go Away From Your Web page.

27. Loading Speed Is Improved By Using Optimize And Compressed Images Which Can Easily Load Up Which Will Take Less Require Time. • There Various Tools You Can Use to Test And Measure Page Speed. Two Popular Solutions Are “GTmatrix.com” And “Google Page Speed Test". These Two Tools Are Best For Beginners.