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How to Create a Social Media Strategy for Your Blog - PowerPoint PPT Presentation


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Do you have a social media marketing strategy for your blog? Or does the mere thought overwhelm you? Discover how to create the right strategy for your blog.

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PowerPoint Slideshow about 'How to Create a Social Media Strategy for Your Blog' - LeslieSamuel


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Presentation Transcript
How to create a

HOW TO CREATE A

SOCIAL MEDIA

STRATEGY FOR YOUR BLOG

WWW.BECOMEABLOGGER.COM


Goals on social media

GOALS on Social Media

@

Be social and

CONNECT with your

audience (or potential

audience)

Get people to your

blog/business/product/

service/EMAIL LIST

Share valuable

content

WWW.BECOMEABLOGGER.COM


Setting the foundation

Setting the FOUNDATION

Create GOOD CONTENT

that’s optimized for

your audience (and

search engines)

Optimize your blog

Curating Content

WWW.BECOMEABLOGGER.COM


Optimize your social media profiles

Optimize your social

media profiles

Optimize your

brain

Determine how much

time you will spend on

Social Media.

WWW.BECOMEABLOGGER.COM


Be efficient strike while the iron is hot

Be EFFICIENT -

Strike while the

iron is hot!

WWW.BECOMEABLOGGER.COM


Choose your network

CHOOSE your NETWORK

Where is your audience most likely to engage with your content?

Choose one primary network (This will be where you

spend most of your time)

Choose one secondary

Which platform do you see yourself having the most fun with?

WWW.BECOMEABLOGGER.COM


Choose your network1

CHOOSE your NETWORK

Be EFFICIENT -

Strike while the

iron is hot!

WWW.BECOMEABLOGGER.COM


Twitter for broadcasting and connecting

TWITTER

For broadcasting and

connecting

PINTEREST

Online scrapbooking and

sharing social media site

INSTAGRAM

Photo sharing social

media site.

FACEBOOK

The catch-all network - over 1.5B members.

Photos, videos, status updates, check ins,

everything!

Your audience is DEFINITELY

there.

You’re probably already used

to using Facebook

You can target EXACTLY

who you want to reach

They have figured out mobile

P R O S

Primarily mobile

High engagement with photos

Hashtags help discoverability

Location-based

discoverability

Visually organize content

Visual road map of your

content

Content lives forever

Powerful search

Following rather than

friending

Easier access to people

Hashtags

C O N S

There is significantly more

competition.

Pay to play - organic reach is

not what it used to be

A lot of noise

Lower engagement

Unpredictable future

Discussion and

community development

is weak

Link in bio only


Social media tools

Social Media Tools

Scheduling Software / App

facebook

SCHEDULER

WWW.BECOMEABLOGGER.COM


Tracking social media

Tracking Social Media

Determining Social Media Frequency

UTM Tracking

Google Analytics

Facebook

Insights

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