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9 Tips to Create a Successful Promotional Video

In this pdf, we are going to show you how to do it easily with these few steps. It doesnu2019t matter the companyu2019s budget or video purpose. Let's have a look!

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9 Tips to Create a Successful Promotional Video

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  1.   Studio52 Media Communication  September 5, 2019  9 Tips to Create a Successful  Promotional Video    There are many forms to use video content. From email and marketing sites to advertisements and                 socialmediaposts.Maybeyouwouldliketocreateapromotionalvideo.Butsometimes,makingvideo                     content seems difficult. Don’t worry! In this article, we are going to show you howtodoiteasilywith               these few steps. It doesn’t matter the company’s budget or video purpose.                                                         We will help you to getyourideaoutofyourheadandturnitintoanamazing​promotionalvideo​.Just                         follow these simple tips:-                    1- Recognize your objective  The first step is to ask yourself: Why do you want to create a video? Keep in mind that producing a                     video couldtakeyoualotoftimeandmoney.Soitisessentialtobeclearonyourobjectivebeforeyou                           start working.                                          These are some examples of common reasons why companies want to create a promotional video:-       1   

  2.       Educate customers  Brand awareness  Push sales  Enhance customer engagement  If you want to achieve many goals. It is convenient to make several videos.   ● ● ● ● ● Once you know what the goals of your campaign are. You can bring your video idea to life.  2- Define a direction  When you know your video purpose. It is easier to define the right direction for your production.  Here is a list of some directions to take your video production process:-  Introductory  Explanatory  Problem/solution  Narrative  Product-focused  Testimonial  Informative  Entertainment  ● ● ● ● ● ● ● ● 3- Choose the tone  Now it is time to choose the tone of yourvideo.Inordertodefinetheperfecttone,Askyourself.What                         kind of emotions do you want to audience feel with your video?                     Maybe those feelings are on this list:-   Dramatic   Informative  Conversational  Urgent  Humorous   Cutesy  Entertaining   Inspirational   Cool   Luxurious  ● ● ● ● ● ● ● ● ● ●     2   

  3.       Go ahead, explore various tones. This could help you develop creative ideas for your video.  4- Define your video duration  One of the most important steps is defining the duration of your video. Because, it can help you to                   keep focused. Do not forget that your video idea must be as big as the time it has to extend.                      5- Select the visual style of your video  The next step to develop is your video visual style. Below is a top list of some generalstylesthatyou                   can explore for your video:-                          Animated   Real people   Stock   Live-action   Screen-cast   Whiteboard   ● ● ● ● ● ● You can be creative and combine some styles. There aren’t strict rules.  6- Describe your idea  It’s time to start developing the details of the video. You should write a thorough summary of your                   idea. For example:-                    Scenes  Characters  Audio / Voiceover / text overlay  Product  Props  Final CTA  ● ● ● ● ● ● The idea is trying to describe as many details as you can. Gradually all the steps are going to start                     fitting together.                      7- Write the script  The script is the way you translate your ideas into a viable format. This is essential to incorporate                   people, locations, equipment, and all elements into your promotional video.                        3   

  4.       8- Production  It is important to hire a good ​video production company​. Most of the time it is useful to have specialists help you with your video project.                                        9- Action!  Enjoy the process. It is amazing to bring your ideas to life!  Don’t forget to follow us at:-    © ​Studio 52 Media Communication  Office 402, 4th Floor,  Sobha Ivory Tower 2, Business Bay,  PO Box 80752, Dubai - UAE  Website:-​​https://studio52.tv/  Call Us:-​​+971-44541054  Toll-free No. UAE:- ​800-52  Email Us:-​​sales@studio52.tv    4   

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