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5 Simple Steps to a Winning Social Media Strategy

Here, in this article, you will come to know 5 effective social media strategies to rule the market

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5 Simple Steps to a Winning Social Media Strategy

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  1. 5 Simple Steps to a Winning Social Media Strategy By DSIM

  2. 1) Assess Your Current Business Social Presence Apart from creating social media profiles for businesses, you need to focus on below-mentioned points • Which networks are you currently active on? • Have you optimized your networks (photo and cover images, bio, URL, etc.)? • Which networks are presently bringing you the most value? • How do you compare your profiles to your competitors’ profiles? Thus, when you’re going to prepare social media strategy, you first go for a survey of your social profiles created for business.

  3. 2) Enlist Your Ideal or Targeted Audience • Its important to know your target audience so that you can easily sell your products •  analyze all social media channels and enlist the users who are relevant to your business. • Then, you will go for enlisting their general description, name, their habits, their likes, dislikes and much more. • If you answer the following questions, you will get highly focused buyer persona-

  4. Age • Location • Job Title • Income • Pain Points (that your business can solve) • Most Used Social Network These tools will help you in knowing the traffic your competitors are getting.

  5. 3) Create Your Social Media Mission Statement • Social media statement is something that drives your future actions, so you should think about it. • The statement will clearly define your social media goals and also reflect your brand identity. • keep your ideal customer in your mind while creating this statement. • Once you have documented your statement, it gets easy for you to decide what to share and create.

  6. If it doesn’t match with your mission statement, forget about it • Businesses which post occasionally without a mission statement will fail.

  7. 4) Identify Potential Metrics • Metrics are certainly an essential part of social media strategy preparation. • If you want to analyze the success of your social media marketing efforts, check out the performance of your metrics. • Metrics are not only about gaining more and more followers, but also about making money.

  8. A few considerable metrics are: • Conversion Rate • Time Spent on Website • Reach • Brand Mentions • Sentiment • Total Shares You can use several tools for optimizing your metrics, like this one used for conversion rate optimization.

  9. 5) Create Engaging Social Media Content • Content is definitely a common step among all strategies as it really brings a great worth. • So, what type of content exactly you should create? Here are few examples- • Images • Infographics • eBooks • Interviews • Videos • Blog Posts

  10. You can use tools for creating infographics, videos, eBooks and others. • For instance, Canva is used infographics creation.

  11. Conclusion • Social media always works for businesses. • To be successful, you are supposed to focus on preparing strategies to get success. • The steps mentioned in this PPT will help you in creating a successful social media strategy.

  12. About DSIM Delhi School of Internet Marketing is India’s Premier Digital Marketing Training Institute delivering training to professionals, entrepreneurs and job-seekers, The institute offers Masters in Digital Marketing, making individuals learn how to do marketing online. It offers Digital Marketing course in Pune, Bangalore, Hyderabad, Delhi & all over India.  Follow DSIM On: Twitter, LinkedIn, Facebook

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