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Your business must create a strong presence on social media as it has become an important marketing platform. Enterprises must leverage social channels to boost the engagement with their audiences as well as promote their products or services. Learn how you can create a winning social media marketing strategy for 2020.
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6 Steps To Create A Winning Social Media Marketing Plan In 2020 Have you have still not been able to build a plan to promote your brand on social media? The first month of 2020 is over but it is still not too late to start working on the strategy. There are about 3.5 billion social media users across the world. This large and diverse user base makes social networks an attractive platform for engaging your audience. All the top enterprises want to hire the best digital marketing agency in India to drive their campaigns. Since every organization is trying to leverage social channels for their benefit, it becomes essential to have a structured plan. In case, you have been struggling to engage your audience on social channels, then here is a guide to creating a winning social media marketing plan. This will enable you to build a targeted plan that is optimized for success. 1. Research The Behavior Of Your Target Audience Start by conducting extensive research on your target audience. The key to success is posting content that resonates with your potential customers. In order to identify the best channels as well as content ideas, you must have an in-depth knowledge of your audiences. Learn the networks that they prefer and the type of content that they are sharing. The research will also help you know the demographic details of your ideal customer group. You must engage a knowledgeable digital marketing services consultant to undertake the process.
2. Analyze Your Competitors’ Strategies The best way to create an effective plan is to emulate the successful techniques used by your competitors. Get experienced social media marketing experts to analyze the profiles of your rivals on different networks. They will look at the kind of content they are posting on various channels and the manner in which they are engaging people. Remember that blindly aping your rivals’ tactics is not going to be enough because the audience will mark you as a copycat. The idea is to identify potentially successful techniques and then customize them for your brand. 3. Identify The Best Channels And Set Meaningful Goals Once you have extensively analyzed your audience and competitors, it is time to identify the best channels for your program. Networks like Facebook and Twitter are frequented by all types of users and must be in your plan. The selection of other channels will depend upon the demographics of your audience and the nature of your business. In case, you target B2B organizations, then a platform like LinkedIn must be included in your plan. Similarly, if you are targeting people in the 18-35 age group that are largely women, then Instagram will be an ideal choice for you. You must also set some meaningful goals for your program. Do not be unrealistic in your expectations and define targets that can be achieved. Consult a digital marketing agencyto identify goals like the increase in the number of followers or growth in likes and shares that communicate a rise in engagement. 4. Create Topic Clusters To Drive Engagement You must team up with thebest digital marketing company in India to define a powerful content strategy for social media. It will be pertinent to create clusters of various topics that your audience is interested in. Remember that the content type will vary from one channel to another. You can create text-
based posts for Facebook and LinkedIn but images will be needed for a visual channel like Instagram. Make sure that you create text-based posts, infographics, images, videos, and other material so that all sections of your target audience are kept engaged. 5. Use A/B Testing To Identify The Best Approach Social media is a vibrant platform that changes constantly. Audience taste can fluctuate wildly and you cannot say for sure if a strategy will work. A good way to identify the best approach is to use A/B testing. This involves creating two versions of the same campaign and then using analytics to see which one resonates in a better fashion with the users. You can use the tactic to identify the material that will attract more likes and has the potential to go viral. A professional social media marketing agency will be able to help you conduct A/B testing in the proper way. 6. Create A Regular Posting Schedule People’s social media feed is regularly updated with fresh content. In order to be visible to your audience, you must define a regular posting schedule. This is where you will need help from top social media marketing experts in India. They will be able to guide you on how many posts must be uploaded per day. They will also help you in identifying the best time to share a post on different networks so that the intended audience sees them. Why You Must Hire Social Media Experts From SDLC Infotech? Social media marketing is a serious business and must be handled only by professionals. You must hire the bestsocial media marketing experts for your company’s campaign. A large number of overseas as well as domestic organizations consider SDLC Infotech to be the best digital marketing agency
in India. It is also a great place to find top social media experts for hire. Here are a few advantages of hiring the agency. 1. Dedicated Experts For Different Networks SDLC Infotech is one of the few digital marketing agencies in India that has dedicated experts for all the major channels. In case you want to run organic or paid campaign from Facebook or LinkedIn, the company will provide you with professionals with in-depth knowledge of the platforms. The agency has experts for all the other channels like Twitter, Instagram, YouTube, WhatsApp, TikTok, and many more. 2. Affordable Social Media Marketing Plans The digital marketing company ensures that all types of organizations can enjoy the advantage of promotions on social networks. The agency offers its services at affordable prices by enabling clients to pick and choose different modules. 3. Extensive Campaign Tracking And Monitoring Every campaign managed by the digital marketing services companyis extensively tracked and monitored. This helps the organization in identifying issues quickly and resolving them at the earliest. This also ensures that a campaign is always optimized for achieving the specified goals.
