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Search engine optimisation (SEO) plays a huge role in getting your website a good placement on Google’s search results. You invest time in putting in the right keywords into your heading, titles, and anchor texts. Apart from providing high-quality articles, you also publish videos and images just to vary your content.
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DigitalMattersBlog blog.activatemedia.com/post/55192060196/5-great-off-page-seo-strategies-that-help-your-site Searchengineoptimisation(SEO)playsahugeroleingettingyourwebsite agoodplacementonGoogle’ssearchresults.Youinvesttimeinputting intherightkeywordsintoyourheading,titles,andanchortexts.Apartfromprovidinghigh-qualityarticles,youalsopublishvideosandimagesjusttovaryyourcontent. Thequestionis,“AretheseeffortsenoughtogetyoursitelistedinthefirstpageofGoogle’ssearchresults?” AlthoughwhatyoudoONyourwebsitematters,desiredresultscanbeachievedbypairingitwithstrategiesthatneedtobeperformedOFFyoursite. Herearesomeoff-pageSEOtechniquesthatyoucanlookinto: 1)Guestblogging Writingforanotherblogisagreatwaytobuildrelationshipswithpeoplewithinyourniche.Apartfromthat,hereareotherreasonsthatmakethistypeofactivityworthyourwhile: Itallowsyoutoreachalargeraudience.Youmayhaveasetofloyalfollowerswhoeagerlyanticipatewhatyouaregoingtoputoutnext.Postingonanotherperson’sbloghelpsexpandyouraudiencebeyondthosewho regularlyreadyourcontent.Whoknows,maybeyoucouldevengainnewfollowersthroughyourguestbloggingefforts. Itdrivestraffictoyourwebsite.Reachinganewsetofpeoplebywritingforanotherblogisagreatwaytoincreasethenumberofvisitorstoyoursite.Hence,itisimportanttowriteabouttopicsthatareinformative,engaging,andrelevant.Doingthisbooststhechancesofdrivingtrafficyourway.
Itbuildsyourreputationwithinyoursector.Sharingyourideasandtipsonindustry-relatedsubjectshelpspeopleseeyouasareliablesourceofItbuildsyourreputationwithinyoursector.Sharingyourideasandtipsonindustry-relatedsubjectshelpspeopleseeyouasareliablesourceof information.Throughthis,youcangetnewfollowerswhowouldwanttoreadthenextarticleyouputout. Ithelpsbuildlinkstoyoursite.Earninglinksisvitalinachievinghigh rankingsonsearchengines.Thisiswhyitiscrucialtocomeupwithpoststhatprovideusefulinformationtoincreaseitschancesofitbeingacceptedasaguestpost. Blogcommenting Apartfromwritingyourowncontent,ithelpstovisitotherblogsinyourniche.Taketimetoreadthepostsandleaveacommenttoshowyourappreciationoraddvaluetoit. Thelastbitisparticularlyusefulincaseswherealotofconversationhasalreadytakenplace.Ifyouhavesomethingofsubstancetoadd,don’thesitatetoshare thisthroughthecomments. Furthermore,ifyouhavearticleswithcontentrelevanttothediscussion,provide alinkbacktoitalongwithyourresponse. Doingthisisagreatwaytobuildrelationshipswiththosewhoshareyourinterests.Apartfromthat,itallowsyoutogainnewfollowersaswell. Forumposting Therearelotsofthingsyoucandoonforumswithinyourindustry,andherearejustafewofthem: Participateinexistingdiscussions.Therearehundredsoftopicspostedinforums.Findonethatyoucancontributetoandbrowsethroughwhathasbeenshared.Ifyoucanaddvaluetothediscussion,goaheadandpostareply. Providesolutionstoproblems.Therearepeoplewhoturntoforumsforanswerstotheirquestions.Ifyouknowhowtosolvetheirdilemma,don’t thinktwiceaboutsharingthesolution.Theanswersyouprovidewillnotonlybeappreciatedbythepersonyouhelped,butbyotherswhomightencounterthesameprobleminthefuture. Startanewtopic.Thereareinstanceswhenyouwanttotalkaboutan industry-relatedmatteryetnothreadhasbeenstartedaboutit.Youcanstartthediscussionbycreatingathreadandencouragingotherstoparticipate. Makesureyouincludealinktoyourwebsiteinyourforumsignaturetolead interestedpartiesbacktoyourwebsite.Evenbetter,theycanusetheinformationprovidedinyoursignaturetolinkbacktoyoursite. Directorysubmissions
BeinglistedintopdirectoriessuchasDMOZandYahooDirectorieshelpsyougethigh-qualitybacklinkstoyoursite.ItisalsoimportanttoprovidemeatyBeinglistedintopdirectoriessuchasDMOZandYahooDirectorieshelpsyougethigh-qualitybacklinkstoyoursite.Itisalsoimportanttoprovidemeaty • descriptionsforyourwebsitetoincreasethechancesofbeingaccepted.Inaddition,besuretochooseanappropriatecategorytomakethelistingmorerelevant. • 5)Socialbookmarking • SubmittingyoursiteoranyofyourcontenttositessuchasDelicious,Digg,andStumbleUponisagreatwaytogettrafficandbacklinks.Alwaysremembertousetherightcategorywhensharingcontentonthesesitestomakeitmore • meaningful.Plus,donotforgettousetheappropriatetagssouserscaneasilyfindwhatyousharedthroughthekeywordsyouprovided. • Lastly,itisimportanttoaddsocialmediaeffortsintothemix.Popularnetworkingsites,likeFacebook,Google+,LinkedIn,andTwitter,helpboostyouronlinepresence.Plus,socialsignalssuchas+1’s,likes,shares,andretweetshelpgetyoursitetothetopofsearchresults.So,sharingfrequentlythroughsocialmediachannelsincreasesthechancesofgettingagoodpositiononGoogle’sresultspages. • Partingthoughts • DrivingtraffictoyourwebsiteandbeinglinkedtobyothersitesaregreatwaystogetagoodplacementonGoogle.Thestrategiesmentionedabovearejustafewofthemethodsyoucanusetoachievehighrankings.Althoughitmaytaketimetoseedesiredresults,startingasearlyaspossibleslowlytakesyouthere. • AbouttheAuthor • RichardEavesisaDigitalMarketingSpecialistwhooverseesmorethan300campaignsforSmartTraffic,aLondonSEOcompanythatofferssearch-marketingstrategiesforvariouscompanies. • Needhelpwithyourdigitalstrategy? • Getyourfreebrandingguide • Contactusforafreedigitalreview.Youcanalsogetanoverviewofwhatwedo • here
