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Membership Development

Why do we need new members?. Lose an average of 10% each yearAdditional members Improve fellowshipProvide more and new ideas for serviceProvide more hands for service. What is an effective Rotary Club. Can sustain or increase its membership baseImplements successful projects that address the

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Membership Development

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    1. Membership Development

    2. Why do we need new members? Lose an average of 10% each year Additional members Improve fellowship Provide more and new ideas for service Provide more hands for service Fact - Lack of club members does not mean lack of enthusiasm but does mean more work for everyone Result in burnoutFact - Lack of club members does not mean lack of enthusiasm but does mean more work for everyone Result in burnout

    3. What is an effective Rotary Club Can sustain or increase its membership base Implements successful projects that address the needs of its community and the world community Supports the the Rotary Foundation through program participation and financial contributions Develops leaders capable of serving Rotary beyond the club level

    4. District 6060 Five Point Plan Hold good meetings Have a minimum of four projects each year Have a minimum of four social events each year PUBLICIZE what the club does Create a Board of Directors with continuity

    5. Assess your Club Meeting Location Speakers and programs Activities Demographics Member attitudes How does club promote membership Community image Classification survey 60% of Rotarians over 50 12% under 40 6% Women Do you review club turnover and why members leave Attitude toward growth Attitude towards programs activities Are all members made to feel welcome Appraise the competition 60% of Rotarians over 50 12% under 40 6% Women Do you review club turnover and why members leave Attitude toward growth Attitude towards programs activities Are all members made to feel welcome Appraise the competition

    6. Membership Knowledge Who is eligible to be a member Adult persons of good character and good business and professional reputation Engaged as a proprietor, partner, corporate officer or manager of any worthy and recognized business or profession Hold an important position and have executive capacity with discretionary authority Have retired from such a position

    7. Membership Knowledge What is a classification Describes the principal and recognized activity of the firm, company or institution with which the member is connected Or describes the member’s principal and recognized business or professional activity Why does Rotary feel Classifications are importantWhy does Rotary feel Classifications are important

    8. Membership Knowledge New Limitations Club may have five (5) members in each classification If club has more than fifty (50) members, the number of members in any classification cannot exceed 10% of total membership Now only Active and Honorary MembershipNow only Active and Honorary Membership

    9. How to Grow membership Retain members Attract new members

    10. How to add new members Preparatory Stage Convince members of the importance of membership growth Convince members that membership development is every Rotarians responsibility Keep members thinking about membership development Have members identify potential new members

    11. How to add new members Invitation Stage ASK the potential member to attend a rotary meeting or service project Prepare the potential member for Rotary membership ASK the potential member to join your Rotary club What should you give a prospective member HandoutWhat should you give a prospective member Handout

    12. How to add new members Induction Stage Have a formal induction ceremony Assign a mentor for the new member Provide a formal orientation program for the new member Involve the new member on a committee as immediately What should be in a formal orientationWhat should be in a formal orientation

    13. How to add new members Specific Membership Development Programs Face to face invitation Letters of invitation Overland RC Program www.rotary6060.org/membershipgrowth.htm CIC Program (Club within a Club) http://how.to/cic

    14. How to retain members Monitor your clubs dropout rate and the reasons for leaving Make fellowship a reality for all members Keep all members involved in the club Keep members informed Invigorate your programs and activities

    15. Resources www.rotary.org www.rotary6060.org http://how.to/cic Membership Development and Retention Manual Strategies for Member Education “Frank Talk”

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